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In-House Wedding Banquet Publications – Part 5 – Final thoughts
One Catering Director emailed me, saying that a sales representative for a specialty publisher ‘dropped in, announced’ and she sent them packing. She was ‘surprised they were still in business.’
In-House Banquet Publications Part 4: The Best Interests of the Bride and Groom
In this post, the Bride and Groom take center stage. How prospects/clients are affected by the marketing process, and what their ‘best interests are’ (whether expressed or understood) is a complex set of issues.
In-House Banquet Brochures Part 3: The Preferred Vendor Outlook
The Preferred Vendor Outlook is outlined, explaining both benefits and drawbacks. The downside often comes in the form of conflicts-of-interest. The Business-to-Business relationship of wedding venues with many categories of wedding vendors is a critical one.
Will GetMarried.com be born again?
When game of musical chairs ended, the last word on GetMarried.com – GetMarried Media was the purchase of some remaining assets of the company by WeddingWire.com.
In-House Banquet Brochures Part 2: Venue Outlook
In Part 1 of this series, an overview of the In-House Banquet Brochure concept is explained. In this post (Part 2), an explanation of the venue dynamics, and its interactions with the brochure publisher and preferred vendors is detailed.
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Online
Will GetMarried.com be born again?
When game of musical chairs ended, the last word on GetMarried.com – GetMarried Media was the purchase of some remaining assets of the company by WeddingWire.com.
Do you welcome people to your wedding website? Why?
Using a title at the top of a web browser, such as ‘Welcome to the XYZ Business,’ is a complete waste. Actually, it’s worse than that. Let me explain.
Miscellaneous
In-House Wedding Banquet Publications – Part 5 – Final thoughts
One Catering Director emailed me, saying that a sales representative for a specialty publisher ‘dropped in, announced’ and she sent them packing. She was ‘surprised they were still in business.’
In-House Banquet Publications Part 4: The Best Interests of the Bride and Groom
In this post, the Bride and Groom take center stage. How prospects/clients are affected by the marketing process, and what their ‘best interests are’ (whether expressed or understood) is a complex set of issues.
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