Chatterberries: A New Wedding Planning Website
[caption id="attachment_5845" align="alignright" width="300" caption="Chatterberries exhibit at CaterSource"][/caption] Still in its infancy, one of the first exhibitors I came upon, on the CaterSource tradeshow floor is Chatterberries. Based in Manhattan, the Chatterberries website sports local directories throughout the entire United States. There is a 2010 Directory special for just $45/month, including your corporate logo, company name, contact information, website link and email link. It asks vendors to Engage With Affluent And Sophisticated Brides. Andy Ebon The Wedding Marketing Authority
Get Married Media surveys today’s bride
Get Married Media—a national tri-media wedding lifestyle resource (on TV, online, in print)—conducted a survey of more than 1,500 brides to capture insights into brides’ styles and spending trends. Get Married identified today’s average bride at age 28 (more than half 26+), with 77% employed and 92% personally paying for some portion of their wedding. Even in the current soft economy, budget-conscious brides are planning their dream wedding. Who is today’s bride-to-be? Following are some key results from the Get Married survey: 44% of brides said that establishing the wedding budget is the most surprising wedding planning stress, 70% of brides are either ...
How Apple Thrills Its Customers, Repeatedly, With Exceptional Customer Service
[caption id="attachment_5829" align="alignright" width="240" caption="Exceptional Customer Service Matters"][/caption] Apple ranks 1st among PC manufacturers, in customer service. It ranks 3rd among ALL companies in a Business Week customer service poll. This is not an easy accomplishment. Apple customers have high expectations; particularly longtime customers, such as myself (customer since 1984). Today, I had yet another great customer service experience. I'd like to share it with you. I went online, yesterday, to make an appointment at one of the local Apple retail stores (at Fashion Show, Las Vegas). Actually, I made two appointments: One with a Mac computer specialist, regarding a buggy disc drive. The second ...
iPad debut is near: Which wedding magazines will get involved?
[caption id="attachment_5806" align="alignright" width="270" caption="Publications are coming to iPad"][/caption] Apple's iPad is due for release in late March. As one might expect, there has been a steady stream of news regarding iPad versions of books and magazines, by various publishers . Conde Nast announced the first magazines for which it will create iPad versions: Wired, GQ, Vanity Fair, The New Yorker and Glamour. GQ will have a tablet version of its April issue ready. Vanity Fair and Wired will follow with their June issues, and The New Yorker and Glamour will have iPad issues in the summer. My marketing curiosity asks... Which wedding magazines will ...
Boston Bridal Show Scam: Area wedding vendors believed the hype! Learn from their mistakes
NEWS ANALYSIS AND OPINON: By now you may have heard about the Boston Bridal Show scam. If you haven't, here is the short version, and a news video clip, as well. Many Boston area wedding vendors were taken in by an elaborate scheme. Having invested significant money in booth rental and exhibit preparation, at the eleventh hour, they discovered that the heavily promoted show would not happen. In fact, according to the venue, it didn't ever exist. Brides, too (several thousand by news reports), had purchased advance admission passes to the show. For the brides, it was just an annoyance. For vendors, ...
James Cameron: On Perfection
[caption id="attachment_5774" align="alignright" width="150" caption="James Cameron"][/caption] During a short break, yesterday, I was channel flipping and came across film guru, James Cameron, being interviewed by James Lipton on his show, Inside The Actors Studio. Lipton plods along through his standard pattern of chronologically-ordered questions. The pattern is predictable, but show producers do incredibly thorough research, often surprising guests with obscure references, facts, and quotations from their past. In this regard, Lipton referenced Kate Winslet, who starred in Titanic, describing Cameron as a "Perfectionist." Not missing a beat, Cameron responded by saying, "I'm not really a perfectionist. I'm a RIGHTIST. I continue to work ...
Chatterberries: A New Wedding Planning Website
Chatterberries exhibit at CaterSource Still in its infancy, one of the first exhibitors I came upon, on the CaterSource tradeshow floor is Chatterberries. Based in Manhattan, the Chatterberries website sports local directories throughout the entire United States. There is a 2010 Directory special for just $45/month, including your corporate logo, company name, contact information, website link and... [Read more]
Get Married Media surveys today’s bride
Get Married Media—a national tri-media wedding lifestyle resource (on TV, online, in print)—conducted a survey of more than 1,500 brides to capture insights into brides’ styles and spending trends. Get Married identified today’s average bride at age 28 (more than half 26+), with 77% employed and 92% personally paying for some portion of their wedding. Even in the current soft economy, budget-conscious... [Read more]
How Apple Thrills Its Customers, Repeatedly, With Exceptional Customer Service
Exceptional Customer Service Matters Apple ranks 1st among PC manufacturers, in customer service. It ranks 3rd among ALL companies in a Business Week customer service poll. This is not an easy accomplishment. Apple customers have high expectations; particularly longtime customers, such as myself (customer since 1984). Today, I had yet another great customer service experience. I’d like to... [Read more]
iPad debut is near: Which wedding magazines will get involved?
Publications are coming to iPad Apple’s iPad is due for release in late March. As one might expect, there has been a steady stream of news regarding iPad versions of books and magazines, by various publishers . Conde Nast announced the first magazines for which it will create iPad versions: Wired, GQ, Vanity Fair, The New Yorker and Glamour. GQ will have a tablet version of its April issue... [Read more]
Boston Bridal Show Scam: Area wedding vendors believed the hype! Learn from their mistakes
NEWS ANALYSIS AND OPINON: By now you may have heard about the Boston Bridal Show scam. If you haven’t, here is the short version, and a news video clip, as well. Many Boston area wedding vendors were taken in by an elaborate scheme. Having invested significant money in booth rental and exhibit preparation, at the eleventh hour, they discovered that the heavily promoted show would not happen.... [Read more]
James Cameron: On Perfection
James Cameron During a short break, yesterday, I was channel flipping and came across film guru, James Cameron, being interviewed by James Lipton on his show, Inside The Actors Studio. Lipton plods along through his standard pattern of chronologically-ordered questions. The pattern is predictable, but show producers do incredibly thorough research, often surprising guests with obscure references,... [Read more]
Does the spotlight shine brightly on you?
Perhaps its my lifelong love and appreciation of music that affords me a special perspective on the world of business. When I’m listening to music, particularly when watching a live performance, there are certain subtleties that jump out at me. Beyond liking a particular song over another, I am affected by the composite of the entire performance. Watching a band’s event performance, to... [Read more]
The Power of a Properly Styled, Killer Photograph
Some businesses have an advantage in their marketing. A great photo can tell their story, beautifully, without a single word of copy. Bakers, Decor Companies, Floral Designers, Photographers, Caterers are just some of these. Other categories of businesses, such as Wedding Consultants and Disc Jockeys have a more challenging time. One of the mistakes people make is assuming that just any photographer... [Read more]
