February 4, 2012

Proof Reading trumps Spell Checker

dunkindonuts 150x150 Proof Reading trumps Spell CheckerSeth Godin shows a great store sign from Dunkin’ Donuts. It tells you precisely how to place your order. Seth calls it ‘The Missing Manual.’

Unfortunately, there is a typo on item #2. It’s a word, though, so a spell check wouldn’t catch the error. It is really is important to proof read… especially when the final result will be in print.

 Proof Reading trumps Spell Checker

Andy Ebon


Andy Ebon is a public speaker, writer, and consultant serving the wedding, hospitality, and small business communities.

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