I think it was Tom Peters that first said ‘Distance is Dead.’ With the advent of the internet, so many products and services have an unlimited distribution area.
Today, I spent some time at lunch with Liza Roeser Atwood of FiftyFlowers.com. Her business provides Wholesale Wedding Flowers via her website.
Liza is a bundle of ideas and innovation. For example, shortly, she will be adding boxes of rose petals to her site. She has conquered the freshness and shipping issues and assembled quite a business. She continues to look at every avenue to innovate.
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