The phrase ‘business partnerships’ can be a bit amorphous. However, in the case of the American Disc Jockey Association (ADJA) and the National Association of Catering Executives (NACE), there is a true convergence of common interest.
For the third year, running, the ADJA had a sponsorhip presence at the NACE National Conference (Experience 2008!). Aside from signage and thank you’s, ADJA had a 3-prong presence at this year’s conference in Philadelphia. The foundation presence was the trade show booth at the NACE Marketplace, a 50-sponsor viewed by all in attendance.
Perhaps more important were the presence of ADJA member DJ’s provding music and announcements for breaks and events throughout the conference.
Finally, ADJA gave introductions for all the seminar speakers during the conference. Each opportunity to provide a professional introduction also gave the ADJA representative a chance for a short commercial promoting the mission and vision of the ADJA.
Branding is an exercise that takes repetition, over time. The business partnership between the ADJA and NACE, spearheaded by ADJA President, Dr. Drax, is precisely the kind of program that enhance the awareness of the ADJA, its chapter, and individual members across the country.
The ADJA did an outstanding job of branding the PROFESSIONAL DJ entertainer/MC to the caterers. Many caterers to whom I had conversation with will ONLY refer an ADJA member in their market. I know because they asked me if I was a member! I am!
Thank you ADJA for bringing Mike Walter and Jay from Elite Entertainment to the event to represent the ADJA at NACE. They were just fantastic!
ADJA was definitely a welcome presence at NACE “Experience 2008″!
Everyone representing the ADJA did an outstanding job from Jeremy Miller of “Best Bet Entertainment” in Reno (who seemed to be everywhere) to Jay from Elite Entertainment who, along with Mike Walter, was just fantastic at making the breaks, lunches and parties truly fun and memorable.
As a Certified Wedding Consultant Member of June Wedding, Inc. and a member of NACE, I agree with Jodi Harris that I definitely always prefer to work with members of ADJA who show their commitment and passion for their industry by not just posting a membership logo on their websites but truly get involved to better themselves and their profession as a whole.