Black Friday Promotion
In the retail biz, the day after Thanksgiving, is referred to as Black Friday. This ‘first official day of the shopping season’ has, unfortunately, turned into a discount day.
It’s also a day when many service business are not open at all, or not open regular hours. One often does find the workaholic business owner at the office on Black Friday, working on long overdue paperwork. Is that you?
It occurred to me, today, that you might want to have your own Black Friday Promotion for wedding or holiday business. I’m suggesting that you, specifically, target this promotion to open leads that have not yet converted to sales.
Pick a dollar number you’re comfortable with, perhaps $25, $50 or $100, depending on the nature of your business. Or, tie the dollar amount to the size of the quote/sale.
Then, send an email or electronic postcard to your prospect, offering that discount or added-value, only if they call you on Black Friday, during specific hours.
This is a soft business day, and you might just turn it into promotion that closes hundred or thousands of dollars worth of sales.
Stand out from the crowd. Do something cool.
Andy Ebon
The Wedding Marketing Blog
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Great Idea !!
It may be a little late for this Black Friday. When would be the next ” blackish”-type Friday to send out such a promotion? Would perhaps that dead week between Christmas and New Years? Would the people who arrange the meetings during the first quater be in?
Frank,
Glad you like the idea. I spoke with another business owner this morning who is going to send an email-promo on Monday, touting a Black Friday call-in special for existing proposals (probably about 5-6 hours.
The religious title for the day after Christmas is Boxing Day. That also happens to be a Friday, so it would be a ’soft business day.’ One could certainly promote a similar type of event, although if you repeat it, too often, then it loses value.
However, a pre-New Year promo, particularly if one has a scheduled price change has some lift.
At any rate, if you give the post=Thanksgiving promo a whirl, let us know how it works.
Andy