John Michael Cooper: Not your mother’s wedding photographer

I met John Michael Cooper (AltF Photography) in January 2001 at Bridal Spectacular, a Las Vegas bridal show. He’s not your mother’s wedding photographer. Can you say, “Trash the dress?”

John and his wife, Dalisa, are not shy about saying that their approach isn’t for everybody. In fact it may be a match for only 1 or 2% of all wedding couples. And that’s a good thing.

While most wedding photographers take a journalistic approach to documenting a wedding, John Cooper has a unique, creative, and visually striking style of photography.

Unique is one of those overused words, like perfect. However, in this case it applies. Photography from AltF is a rare bird. In Seth Godin‘s terminology, it’s a purple cow.

His eyes doesn’t just see something different than you and I see. John is able to meld the persona of the bride and groom with stunning settings that, in finished form, are pure art. These images demand a caption, they tell a story and speak to inner thoughts and are simply remarkable.

Now, I’ll toss in another word I don’t use much; Genius

In a wedding industry where businesses worry about price points, bottom feeders, and being slightly better than their competition, John and Dalisa Cooper are light years apart from their contemporaries.

Do they still have to do wedding marketing, like everyone else? Some. But once you’ve seen their work, you won’t confuse it with any other photographer.

When creativity meets technical skill and is combined with hard work, you get a result that rocks.

How about you?

• Does your result rock?
• Do people immediately see the difference between your product/service and the competition?
• Are you in the top 1 or 2% of your industry?
• If not, what are you doing to get there.

One more adjective: Jaw-dropping. Go to the AltF website, take your time, and take away a little inspiration for higher aspirations.

Then come back here and drop a comment on me.

Andy Ebon
The Wedding Marketing Authority