A Special Comment from Andy Ebon, The Wedding Marketing Authority
Judging by the page and video views, as well as comments, my most recent post, The Worst Kind Of Wedding Marketing Disinformation and Propaganda – Part 1 has struck a raw nerve in the wedding industry.
The video, shown, was telecast almost one year ago. I held back from bringing a focus to it for several months. The full-fledged retraction from Bella Pictures never developed, as promised to the American Disc jockey Association. This, despite the extremely hard work and follow up of ADJA’s President, Dr. Drax.
What’s worse is that the original interview still resides on the Fox 5 Chicago website. So, the disinformation still is there for the taking by unsuspecting engaged couples. (NOTE: AS of 1/4/11, the video had been taken down).
Weddings and receptions are rarely complete without important contributions from small and micro-businesses. All too often, their important participation is overlooked by larger businesses and minimized the bride herself.
Primarily, I believe this situation exists due to the ‘near impossible’ job for the bride of processing and assimilating an incredible volume of information, and the making hundreds of correct choices.
It’s bad enough that in any industry, one finds inexperienced, unethical and incompetent vendors. However, when alleged professionals intentionally or unintentionally mislead the bride and groom, it sends me over the edge.
Whether the bad information stems from ignorance, or a planned, self-serving agenda, the result is the same. The chance of major failure on the wedding day increases dramatically.
ENOUGH!! I’ve had it with businesses that help create scenarios for failure.
Every bride and groom should have realistic expectations and high quality information to develop a winning formula.
I’m ready or a fight. If you have information on unethical or simply incredibly stupid business conduct, please be in touch. You have a voice, your trade associations have a voice. And i will leverage your voice, too.
Rant over! Thanks for listening. Don’t forget to spread the word.
Andy Ebon
The Wedding Marketing Authority.
Social Media Connections