One of the many things that rankles me in the wedding industry is the sub-standard job done by wedding media (generally), advising brides about their wedding budget.
 
Whether it is a book, magazine, website or TV show, a lot is left to be desired. It’s no wonder that sources such as The Wedding Report consistently indicate the brides ultimately spend 50% more than their original budget.

What is rarely touched on is determining purchasing priorities, based on the impact that individual products or services will have on the final result. As well, individual decisions cannot be made in a vacuum.

Choices about ‘day-of’ wedding services, in part because they interact with each other, as well as the venue… not to mention bridal party and guests. One failure by any of these vendors can radically affect the other vendors, and the ultimate outcome.

It is not unusual for brides to fail to budget enough for significant services, and then plead their case because $XXX is all they have left to spend. Nonsense!

I believe it is the job of all wedding vendors to be knowledgeable about the relative importance of their peers’ services and coach the bride well.

See how ridiculous the consumer looks in these everyday situations when they ask ‘an accommodation’ because they have not budget properly. If you haven’t seen this video, it will make you squirm AND laugh.

Andy Ebon

The Wedding Marketing Authority

Share on Facebook

If you enjoyed this post, make sure you subscribe to my RSS feed!