iPhone and Applications
Apple is holding its WWDC (World Wide Developers Conference) this week, and, as is frequently the case, they had lots of interesting news to announce.
Today, I’d like to focus on the next generation of iPhones. They process faster, will now take verbal calling commands, and can shoot video among many other things.
A few weeks ago, I gave a recommendation for Flip TV. It’s still a worthy choice, particularly for High Definition Video. The iPhone does not offer that, just yet. Other than that, one can shoot a video from the iPhone and even edit down the footage, finally uploading the clip to YouTube, emailing it, or saving it to your computer.
The camera now allows better focus on foreground images that are not in the center of the frame. Just tap on someone’s face, for example, and the focus is clearly on them; background images, less so. The camera now has 3mg capability, providing sharper, higher resolution photos.
Perhaps the most shocking statistic, to me, is that two-thirds of all the internet surfing on mobile devices is done of the iPhone or iPod Touch.
All of this should raise several issues.
- Is your website or blog easily view on a Smart Phone?
- Wouldn’t it be helpful to shoot a high quality photo or video with a single device?
- Are you documenting your events? If not, why not?
- Do you have a quick presentation of your business in a phone for easy playback, to anyone, anywhere?
- Are you utilizing text messages with your prospects and clients.
Hopefully, you were up to date, until yesterday. Are you investing in tools, such as the iPhone to be competitive and stay competitive. It isn’t about being cool. It’s about have the best communications and marketing tools available. That is the wedding marketing edge.
Andy Ebon
The Wedding Marketing Blog
Andy,
I personally feel that the iPhone is a “Must Have” device. Unfortunatley, I am located in a very rural area of Western Pennsylvania. Since the only authorized carrier is AT&T and their 3G service is terrible throughout my area, I am anxiously awaiting Verizon to begin to offer the iPhone.
There are a lot of rumors online about if/when this might happen. I just hope it happens soon.
Robert Pfeifer
Pifemaster Productions