May 21, 2012

The Art of the Virtual Referral

PinExt The Art of the Virtual Referral

I first met Sam Day (Wedding Painter) online. He contacted me through LinkedIn to be a part of my Wedding Marketing Network on LinkedIn. He became part of that group and I took a look at his website.

Sam has an unusual skill. The ability to pain a wedding reception, live, in oil. It inspired me to write a post about him on September 29th. The last line of my post proved prophetic: “When someone asks you for something ‘new, cool or different’ for their reception, send them to Sam. There’s photography, videography, and then there’s Sam Day. He may be based in Seattle, but I’m sure you can fly him wherever the big event may be taking place.”

Fast forward: A couple of weeks ago, my friend and wedding consultant, Juliet Douglas (Green Orchid Events) had a last minute client request for an unusual service for a wedding at Reflection Bay, Lake Las Vegas. She needed someone to paint a wedding, live, so she posted a request for a referral onto Facebook. Within minutes, one person made a suggestion. Within the first ten minutes, I chimed, emphatically recommending Sam. I sent Juliet and Sam an email, introducing them to each other. A few days later Juliet let me know that the client had hired Sam. The event was last Saturday and I spoke to Juliet last night at a Las Vegas NACE meeting. I asked her how it went, and she gave me two thumbs up.

Two thumbs up, not only because his artistry was great, but because for the first time, ever, Sam painted both a wedding and reception.

I spoke with Sam, prior to the event, and unfortunately, our schedules didn’t match up to meet face-to-face. Nevertheless, I was excited about having made a qualified referral of a great talent to an excellent local wedding consultant, all made possible by Online Social Media.

All too often, people ask about the specific ROI (Return On Investment) from Online Social Media. I prefer to talk about is impact. I assert that when one has a quality online presence, with clear goals and strategy, connections and referrals occur, and the cash register rings.

Andy Ebon

The Wedding Marketing Authority

PinExt The Art of the Virtual Referral

Comments

  1. Annie Payton says:

    I had the privilege to meet Sam, and see his work in person. I am a huge fan of oil painting, and I was really excited to see an artist paint their vision of an amazing wedding at our beautiful venue.

    It was such a unique idea. He is very talented.

    Annie

  2. Juliet says:

    I love that Sam was able to book a last minute gig all because of this “virtual referral”. He’s amazing at what he does and he has a very nice personality!

    Thank you again Andy!

    Juliet

Trackbacks

  1. The Las Vegas Wedding Planner » Blog Archive » Vendor Spotlight: Sam Day Wedding Painter says:

    [...] Thank you to Andy Ebon for referring the awesomely talented Sam Day to us (via Facebook)! On a side note, please check out Andy’s post on The Art of the Virtual Referral. [...]

Speak Your Mind

*

Protected by Copyscape DMCA Takedown Notice Violation Search This site is protected by WP-CopyRightPro