A key element of marketing and branding is having a consistent identity. Last week, Facebook made a giant leap forward by enabling you to create a unique username.

Is it absolutely necessary? No, not really. You already have a unique address for  your Facebook home page. However, obtaining your own Facebook username can shorten that address, significantly, and/or make your identity clearer when providing a link.

Moreover, as one often can find when searching Facebook, not everyone has a unique name. There may be several or dozens of people with the same name as you. Why not be the first one to register your own name. Did I mention it takes about a minute and the services is FREE!

I would suggest taking care of this, before someone beats you to it.

Andy Ebon

The Wedding Marketing Authority

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