In the last few months, I’ve been super active on Twitter. I’m following about 2500 people/businesses, and there about 2800 following me.
Twitter profile graphic
In the real world, one cannot concisely follow 2500 people on Twitter; however, I make an effort to look at every single profile and company website, when someone chooses to follow me. That is where business identities either jump out at you, or don’t.
Are people and companies interesting/rare? Or do they just have a Bludomain website with a two or three big squares on the home page (Nice sites, but they are starting to look generic). Perhaps calling something nice is the ‘kiss of death.’
The first things that catch me on Twitter are business name and profile image. Good images for the small profile square are usually a good logo or an appropriately sized graphic. This graphic for Cupcake Rehab is a pullout from their logo.
The name of the business, Cupcake Rehab, gave me a belly laugh. The Twitter Bio was even better: “A 27- year old female and her tales of cookin’, bakin’ and beatin’ people with whisks in the York of New. With other stuff thrown in. Beware- I can tweet A LOT.”
Cupcake rehab logo: Designed by Mariloca.com
OK, now I was curious. This business owner, Marilla, clearly has a passion for what she’s doing. She has a big-time sense of humor and doesn’t take herself too seriously.
I click through to her website and find logo showing a Super Hero image of the Business Owner, armed with tools of her trade. Above her, the header reads: “Beating batter and people with whisks since 2007.”
One could over analyze the logo, but why? The designer, Mariloca.com, has captured the spirit of the owner and the business with full flourish.
The welcome page of her is too busy my standards, but it doesn’t matter much. One gets drawn in to her activities, interests, great photos and recipes on the blog. In this case, personality trumps everything.
I suggest you do a couple of things. Visit CupcakeRehab.com, spend some time reading the blog and poking around, generally. Then visit the CupcakeRehab Twitter page. Follow, if you dare. Remember, she Tweets a lot.
Closing Comment: Even from 2500 miles away, for me, this business has more than an identity. It has SOUL. It communicates its excitement, its product, and its vibe.
Can you say that about your business and you? If not, what are you going to do about it?
Andy Ebon
The Wedding Marketing Authority
[...] Ebon has an interesting blog post relating to a specific internet marketer and how they share their soul using t… (which is based in WordPress) together with Twitter. Andy uses Cupcake Rehab as a best practice [...]