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The fine people at Hubspot specialize in optimization and testing of various kinds. Previously, on the site, I have recommended Website Grader, a free service that analyzes and helps you tweak your website.
More recently, Hubspot has introduced similar services to better understand your Facebook, Blogging and Twitter performance. As part of the Twitter Grader service. Without disclosing the exact scoring algorithms, Hubspot explains that your Twitter Grade is based on Followers, their ReTweets of your Tweets (forwarding to their followers), and various other levels of interaction and relevancy.
When I checked my Twitter Grade, it came up at 96.6, which seemed pretty high (out of 100). As The Wedding Marketing Blog is a niche business blog, comparing it to general consumer sites doesn’t typically play very well, as that is an Apples and Oranges situation.
Within the Twitter Grade service, there is Twitter Elite (Top 50). There are various subsets of Twitter Elite. Just for fun, I thought I’d see how I compared to the TOP 50 Twitterers in Las Vegas, NV. To my surprise and amazement, this site (and I) ranked #46, just a couple of slots below MGM Grand and the Tony – CEO of Zappo’s; just a couple of slots above the world famous Las Vegas Sign.
What does that mean to me?
It means this: In order to have influence, one must have an audience. In terms of my goals, it means have loyal readers on this blog. Twitter and Facebook, in particular, are part of my social media plan to direct focus toward The Wedding Marketing Blog.
None of that works unless the content on this blog is interesting and helpful to its readers. Clearly, the stars have aligned as June 2009 is this blog’s best month ever.
The challenge to you: What is it, you can do, to make your blog and website the thought leader in your industry, in your market?
Think about it, make a plan to leverage awareness of your brand, and go do it!!
Andy Ebon
The Wedding Marketing (and Twitter) Authority
Thanks for trying out all of the grader.com tools. Glad you’ve found them to be helpful.
Regards,
Dharmesh Shah
Founder and CTO, HubSpot
Dharmesh,
So kind of you to post to my blog. I’m honored.
Andy