Comments on: Announcing: The Magic Wedding Marketing Pill http://weddingmarketing.net/2009/07/19/announcing-magic-wedding-marketing-pill/ Wedding and bridal marketing, selling to the bride Wed, 03 Mar 2010 22:50:06 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Jeff James, Bridaluxe http://weddingmarketing.net/2009/07/19/announcing-magic-wedding-marketing-pill/comment-page-1/#comment-692 Jeff James, Bridaluxe Wed, 22 Jul 2009 22:52:32 +0000 http://weddingmarketing.net/blog/?p=3809#comment-692 In my opinion, the "right" combination of wedding marketing tactics is the one that delivers the specific and measurable result that you want. Ultimately, the new social media applications are just younger siblings to direct mail, print advertising, billboards, and so on. All are tools in your marketing arsenal. Use the ones that get the job done. The key of course, is knowing where you're headed - setting the goal. If I don't know what I want to accomplish, all the Tweets in the world won't get me where I want to go. In my opinion, the “right” combination of wedding marketing tactics is the one that delivers the specific and measurable result that you want. Ultimately, the new social media applications are just younger siblings to direct mail, print advertising, billboards, and so on. All are tools in your marketing arsenal. Use the ones that get the job done. The key of course, is knowing where you’re headed – setting the goal. If I don’t know what I want to accomplish, all the Tweets in the world won’t get me where I want to go.

]]> By: Evan Reitmeyer http://weddingmarketing.net/2009/07/19/announcing-magic-wedding-marketing-pill/comment-page-1/#comment-693 Evan Reitmeyer Sun, 19 Jul 2009 19:08:31 +0000 http://weddingmarketing.net/blog/?p=3809#comment-693 Great post, Andy! There definitely is no "silver bullet" for marketing, and I think you've hit the nail on the head about the "shiny new" objects. When I first started, I would jump at practically any "opportunity" that came my way. Eventually I realized that most of them were just opportunities to waste money. ~Evan Great post, Andy!

There definitely is no “silver bullet” for marketing, and I think you’ve hit the nail on the head about the “shiny new” objects. When I first started, I would jump at practically any “opportunity” that came my way.

Eventually I realized that most of them were just opportunities to waste money.

~Evan

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