Coffee with Ricky: video podcast
Ricky Gulati of Memory Lane Video, makes a decided effort to network heavily. He is active at two Las Vegas wedding networking groups and the Las Vegas Chapter of NACE.
Recently, he’s added a new tactic to his strategic arsenal. Coffee With Ricky, a video podcast. He hasn’t set in stone a schedule for the podcast series, but it’s a good bet it will eventually be a monthly offering, if it’s to be effective.
His audience is both brides and the local wedding professional. His intent is to provide good information and position himself as a wedding industry expert; particularly in the Las Vegas market.
The guest in this episode is Debbie Hansen, Producer of Bridal Spectacular, a Las Vegas – based wedding trade show for almost two decades. While it will take Ricky a few episodes to reach his comfort zone as host, he is well prepared with all the right questions the viewer would want asked. The result is an effective promotional tool for both interviewer and interviewee.
The questions you should be asking are:
- Could I produce an audio or video podcast myself?
- Could I collaborate to produce an audio or video podcast?
- If not as a producer, am I prepared to be a guest on someone else’s show? (Locally, regionally, or nationally)
Credibility and authority in the wedding industry is important. This is a great example of it.
Episode 1: “Coffee with Ricky” – Debra Hansen, Bridal Spectacular Producer from Memory Lane Video on Vimeo.
Andy Ebon
The Wedding Marketing Authority
NICE, Andy.
Many authorities are saying that video has become the wave of the future. Easy to believe, when you can see and hear an example like this, and I expect a torrent will follow, each aiming to be a little bit better than the last one.
Thanks to you for spreading the word, and thanks to Ricky Gulati for raising the bar for the rest of us.
Robbie
Aside from the question “should I do a podcast to promote myself?”, the low barrier to creating podcasts and such has given rise to another question: “If seasoned television/cable production companies cast hundreds of people to find the right person to be in front of the camera, shouldn’t I be developing my on-camera skills?” On camera personas who come off as nervous, fidgety, smacking their lips when they speak, hunched back in their seats, peppering their phrases with “ummms” and uhhhs”, saying lame jokes, not having any interviewing skills, speaking poorly, sounding like they’re reading from a script, going off on long boring tangents instead of delivering the meat of the matter, and I won’t even begin to touch the over use of visual effects… this is the typical scenario now that everyone is making their own podcasts. Just about everything now suffers from looking like the typical late night local access cable show. I’m not trying to sound mean, and I’m not picking on this particular video, I’m writing about the general lack of talent needed to pull this off well.
I would be much more comfortable with your comments if you share a real identity with the readers. Name, company, and domain name.
Andy
You know, Ann Landers wrote anonymously for years. People read and applied her advice without regard to who she really was.
I’ll bet you even follow some sage advice handed down from ancient philosophers, many of whom are unknown.
Whoever I am, it wouldn’t change the point of my comments any. Wouldn’t make them any truer or falser. They stand on their own.
Enjoyed reading your post “Does your email address make you look like an amateur?”
I’m just saying the same applies in making one’s own podcast, regardless if I’m Leo Burnett or Joe Schmoe.
Who you are, and what you do, gives context to your posts. If you want host your own anonymous blog, go right ahead.
I am not so comfortable with anonymous comments on mine.
Andy