I have a theory that ‘times of prosperity’ allow for all kinds of excesses and inefficiency.

In this case, when the economy contracted in a big way, the bloated nature of the Conde Nastwedding publication model became apparent.

In a different market, look at the contraction that Starbucks made, within the last year. They shut down almost 1000 stores (I think that number is pretty close). They had been opening a new store at incredible speed. They were popping up like mushrooms. Suddenly, a huge cutback.

There are many examples like these to choose from. Better to reframe the business model or cut out unprofitable areas than have to fold up completely, for lack of doing so.

Andy

I am left wondering why it ever made sense at all for one publisher to own three titles in the same vertical – especially since there appeared to be such little brand/editorial differentiation.

Jeff