It can be said of many people, that we are better at giving advice, than taking it.

My career consists mostly, of public speaking, authority blogging, writing and consulting. Or as Monica Morgan would needle me, “Telling people how they are wrong, and how to fix it.”

Knowing what to do, and actually doing it, are two different things. As I nudge you to gather your thoughts and information from 2009, set aside a time for creating a 2010 plan, and putting that plan in writing, I’m going to participate.

I’m poised to implement my own advice. Some of the points that have made it to my agenda for planning are.

• Updating my logo, and accompanying print materials.
• Actively choosing which organizations and associations I will belong to, be involved in, and at what level.
• Create a visible manifestation of organizations and associations, across North America, that I should target for speaking engagements. This will include national, regional and local conferences. — In fact, I’ve already purchased the cork board, map, and push pins for this purpose. Now, I’ll put an intern to work, for the research.
• Having published a second book, and an eBook on DVD, a more thorough marketing plan must be developed.
• Utilize the video recordings that I have in hand, to created a demo reel, snippets for the website, and snippets for promotional materials.
• Employ the lists functions in Facebook and Twitter to more effectively focus on specific groups of people.
• Utilize the recommendation function on LinkedIn more frequently to praise others, and hopefully, receive praise.
• More consistently express thanks and acknowledgment for the people that assist me, in my work, and otherwise.

… I’ll stop there, for the moment.

The list is JUST a start. In brainstorming, and preparing, anything and everything that comes to mind, goes on the list.

The actually planning will assign priorities, timelines, and dollars to each of these elements. Some of them may not make the cut for 2010.

I believe that successful times mask all kinds of waste, inefficiency, and ineffectiveness. These are challenging times.

To have the most prosperous and enjoyable 2010, by serving the greatest number of wedding industry business professionals, through speaking, coaching, writing, and consulting, I have to take my own advice.

Implement a structure, written, marketing plan. There… I said it.

Will you be playing along?

Andy Ebon
The Wedding Marketing Blog

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