Rock Star Wedding Planner Sparks Wedding Conference

Sunday, November 15, 2010 – Beaches Resort, Turks & Caicos: Ciara Daykin is the self-titled Rock Star Wedding Planner. The title, is now reality. Her Calgary-based company serves many of the highest profile and opulent wedding events.

Daykin spoke, effortlessly, about her transition from the corporate world to selling real estate, all the time, building her fledgling wedding business.

Her career exit from real estate, became reality, as she focused, absolutely, on the important mindset of seeing herself as full time, highly paid, professional wedding planner.

Attendees at the Wedding Conference presented a whole range experience from beginners to seasons veterans.

She cited Napoleon Hill’s classic book, Think and Grow Rich, and its discussion of fear: What people fear most, and how fear often holds one back. The essence of conquering fear is that changing your mindset can move you past ‘a sticking point’ in your career.

One of the key strategies offered is to surround yourself with people who are positive and represent those who you envision as your peers. And if you do so, it will elevate both your outlook and your business.

Finding your flavor (of bride): Using an ‘ice cream flavor’ metaphor, Ciara spoke, extensively on understanding what kind of bride is a ‘good fit’ for you, and targeting her, specifically.

Authenticity was another important element of her presentation. Being authentic, in person and in all communications, is key to connecting with your target client.

All in all, an inspiring and thoughtful presentation, giving attendees added fuel to the entrepreneurial fires.

Andy Ebon
The Wedding Marketing Blog

PS: I’m attending The Wedding Planners Conference at Beaches, in Turks and Caicos. I had the privilege of giving the Keynote Address, this morning, and will be blogging about the conference throughout.