Monday, November 16, 2009: Turks & Caicos – The opening presenter, today at The Wedding Conference, was Simon Daykin, Firefly Occasions.

Simon sports the title of ‘Atmospheric Designer’ because, he does not simply ‘“do decor.”

He took attendees the roller coaster presentation of stunning wedding settings. Based in Calgary, Simon often spoke of ‘leveraging’ one’s investment in props, knowledge, and other wedding acoutrement.

Calgary, a smaller market, in Western Canada, doesn’t have the depth of local resources that a metro area, such as Toronto has. Consequently, Simon has invested in many items that he can rent out for different settings. Renting specialty linens, from a distance, can have its challenges, but when the event requires that, he gets it done.

Simon’s work won an Canadian Wedding Industry Award for Best Decor (2008). A stunning setting, ‘never-seen-before,’ utilizing 10′ birch trunks and Manzanita branches, adoring the trees. The tree trunks were uplighted, dotted the rows of seats for the ceremony seating. The resulting effect was both subtle and stunning.

He clearly communicated the importance of what he humorously called, “The Holy Crap Factor” when it comes to design. Clients and guest should be surprised and stunned by work that is fresh, creative not obviously derivative.

Andy Ebon
The Wedding Marketing Authority

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