InStyle Weddings Magazine to close up shop
There will not be an InStyle Weddings Magazine in 2010. Its final edition is slated for December 25, 2009.
InStyle Weddings is the third wedding magazine to close during the past few weeks. Elegant Bride and Modern Bride, both Conde Nast publications, ending last month.
These closing of these three publications is, in contrast, to the recent launch of Get Married Magazine.
Andy Ebon
The Wedding Marketing Authority
If you enjoyed this post, make sure you subscribe to my RSS feed!
I think you mean the last issue will be Dec 25, 2009.
Let’s not forget that The Knot has recently increased frequency to 4x a year as well. (added by Mobile using Mippin)
MK
So who’s got it right? And who’s advice do you take to know? My personal analytics show print (for me) to be a poor return on investment – but that has a lot to do with my market segment.
Having live bands for weddings, my potential market is 10% of weddings at best AND in a targeted local area. By contrast most every bride needs a gown & a designer or national bridal store chain can be effective advertising in a broad geographic area.
TheKnot’s magazine for example, while very well done – encompasses the entire state of Pennsylvania – that dilutes the value in addressing a local market as PA’s major cities are 6 hours from one another thus most of the circulation is NOT my potential client.
I’d bet, though the situation is exaggerated for me, that many local businesses to a varying extent would come to the same conclusion.
Happy Holidays to all – john
I don’t know that local markets are that bad in PA. I have a profile on the PA section of http://www.gatheringguide.com/ec/event_venues_wedding_sites.html and I get a fair amount of business through it.
But I am a wedding venue, which may mean people are more willing to travel to get to it (as opposed to wedding dress shops or bakeries, etc). It is something to think about.
Really?! I wasn’t aware of that…wow. I loved them.
Well, The Knot is definitely a great source for information. Hmmm, that’s too bad…I will miss them. Thanks for the heads up,
Christopher