Sell and Communicate The Way Your Prospects & Customers Prefer

Ten Business Building Strategies To Start The New Year: Tip #5

‘My way or the highway,’ as a manner of doing business, no longer cuts it.

Don’t make it difficult for people to buy from you. If you don’t offer complete credit card acceptance (yes, that means American Express, too), for example, you are probably losing business.
If wedding prospects require evening and Saturday hours for appointments at your office, you lose out if you are not accommodating them. Yes, I said Saturday hours.
If your competition offers customers special accommodations or service that you don’t, you have a void in your marketing plan. For example, do you have a telephone hotline for brides, during the week leading up to their wedding?
Are you using text messaging to confirm appointments?
Does your website contain answers to frequently asked questions such that prospects and clients can find forms and details even when you, or your sales staff, are not available?
Have you acknowledged the reality that email and texting ARE, in fact, a conversation for today’s bride?

Make yourself easy to do business with…. to communicate with……

Andy Ebon
The Wedding Marketing Authority

Andy Ebon is a public speaker, writer, and consultant serving the wedding, hospitality, and small business communities.

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