It’s likely you have an opinion about what factors make your company a good choice in its category? They are probably rational, reasonable opinions based on important success factors for your product or service.

All that is well and good, but you might be surprised to ask your peers, other wedding professionals, as to why they refer you.

The answers are all about perspective. What you think is important, as an expert in your field, are often entirely different than what another wedding professional may value. And, as important, you will often find that their reasons for referring you are decidedly different than that of your client.

You already know who is referring you. Don’t take those referrals for granted. Ask why? And then listen.

Their answers may surprise you. You might think you are being referred for the “wrong reasons.” Just listen. It can be very instructive.

Andy Ebon
The Wedding Marketing Blog

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