It’s likely you have an opinion about what factors make your company a good choice in its category? They are probably rational, reasonable opinions based on important success factors for your product or service.
All that is well and good, but you might be surprised to ask your peers, other wedding professionals, as to why they refer you.
The answers are all about perspective. What you think is important, as an expert in your field, are often entirely different than what another wedding professional may value. And, as important, you will often find that their reasons for referring you are decidedly different than that of your client.
You already know who is referring you. Don’t take those referrals for granted. Ask why? And then listen.
Their answers may surprise you. You might think you are being referred for the “wrong reasons.” Just listen. It can be very instructive.
Andy Ebon
The Wedding Marketing Blog
Great post as always, your blog always makes me think differently about my business. Thanks!
Rich,
Thanks for the high praise.
If the post makes you think differently about your business, that’s a wonderful thing.
Andy
Very good point Andy! With your permission I would like to distribute this post to the vendors at our monthly wedding vendor meeting on the 18th.
Thanks
Alan,
Glad this ‘hit-the-spot’ for you.
Please do distribute this post at your meeting. Just credit me and TheWeddingMarketingBlog.com
Cheers,
Andy
As any good manager or supervisor knows, one doesn’t just tell an employee “good job.” One tells the employee WHY they are doing a good job so the employee knows what to keep doing. Same with referrals. It is great to get them …. but we need to know WHY we are getting them so we can be sure to keep doing it!!