It may have come as a surprise to some members of the Las Vegas wedding community that the Perfect Wedding Guide has been in the market for about two decades.

When I moved to town, in 2003, a local franchisee had been forced to sell his area ownership. Since then, the Las Vegas Perfect Wedding Guide had wobbled rather unsteadily.

Last summer, national management of the Perfect Wedding Guide took over management of the Las Vegas market, clearly declaring that they were going to solidify and refresh the brand. This Thursday, the day after the conclusion of CaterSource, Perfect Wedding Guide – Las Vegas held a Re-Launch Party for advertisers, prospects, and other wedding industry leaders.

The event was held at Tao, in the Venetian Hotel. Over 150 local wedding professionals turned out to enjoy the hors d’oeurves, cocktails, and assuring, positive words of Karli Markowitz, Brandi Zrallack and Tammy Elliot of the Perfect Wedding Guide.

In challenging economic times, when local businesses invest marketing dollars, it’s important to know that you have support from the local sales representative, all the way to the company president. Every attendee left, feeling assured that a marketing investment in Perfect Wedding Guide, Las Vegas, was money well spent.

What have you done, lately, to reassure your customers?

Andy Ebon
The Wedding Marketing Authority

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