Reciprocal Links: Only refer businesses you use and trust

Refer, and link to, those you use and trust

One of the most important element of Search Engine Optimization is reciprocal linking. Those are inbound links, from other people’s websites, to your website.

A significant number of inbound links results in a positive bump on your search engine ranking. Your site is viewed as a valuable resource.

Website links are more anonymous than a personal referral, but you shouldn’t treat them that way. The ethic is simple: Don’t accept a link from a person or company you would not refer.

The tough part about this is that you may actually have to tell the truth to another business owner. But it’s hardly ethical accept referrals or links from a business that you wouldn’t refer.

So reciprocal linking and SEO, aside, tightening your referral and website linking. Get to know more about the businesses you refer. There is a diminishing return with more.

Only refer (and exchange links with )businesses you use and trust.

Andy Ebon
The Wedding Marketing Authority