If you haven’t heard, yet, there is an easy way to the top of the search engines. Buy your way there on Google, Yahoo! and Bing.
Spend your way to search engine success!!
For some business categories, such as Wedding Chapels in Las Vegas, it may be necessary to buy a high position in search engines through Google AdWords or the like. For most, though, it’s a sign of lack of knowledge or laziness.
Most businesses should not have to pay hundreds or thousands of dollars, monthly, to get into the Top 10, 20 or 30 search results for a given service, in a local market area.
There are two overarching strategies to achieving high search engine ranking.
- Optimize your website
- Integrate a blog within it
Beyond that, it’s perfunctory stuff.
- Create a file structure naming convention that mirrors keywords
- Properly name and tag photos and images. Don’t name them photo1… photo2.
- Same thing with page titles. Welcome to your business name doesn’t add any link juice. Las Vegas Wedding Chapel is informational and connects with keywords.
- Write your copy so that it’s keyword friendly and crisp to read.
- Build your blog and post regularly, following the same guidelines as above.
It is generally not necessary to employ tricks to reach search engine success. Gaming the system only works until a search engine changes the system. Then, you get banished from the kingdom.
Today, if you sought expertise for wedding marketing on the three major search engines, you would find tens of millions of results. And THIS site would be #1 in all three search engines.
No tricks, no pay-per-clicks. Just good old-fashioned organics.
Andy Ebon
The Wedding Marketing Blog
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