Josh Ozersky is a James Beard Award–winning food writer wrote an item on Time.com, titled: Great Wedding Food: Tips from a Newly Married Critic. His sweeping generalizations placed the entire industry of off-premise wedding caterers under-the-bus.
The item has created quite a controversy and generated massive response from the industry, since its original posting on June 15th. For some reason, TIme.com has blocked further comments on the article.
Here is the incendiary conclusion, quoted directly from the article.
“So here’s my advice to anyone who is starting to plan a wedding: Forget the caterer! Plug directly into the source of your hometown’s culinary delights, and happiness, enduring and radiant, will immediately follow. I’m still glowing, and my only regret is not getting to take any of the cake or lasagna home.”
– Josh Ozersky
Mike Roman, CaterSource, sent a stinging email in response to the article. He frames the key issues, and incredibly off-base approach to Ozersky’s article with surgical precision.
Opinion: There is nothing worse than overplaying a point, using sweeping generalizations in the process. To have such comment coming from a food industry professional is lame at best, perhaps crossing the line to unethical. The article is a new low in wedding marketing misinformation.
I encourage you to read the original Time.com piece, the comments, and Mike Roman’s response.
Andy Ebon
The Wedding Marketing Authority
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