Every decision you make about advertising, networking, printing, website, social media, and a host of other opportunities, comprises your total wedding marketing effort.
The question of the day is this:
How much dedicated planning to you put into your wedding marketing effort? In a day, week, month, or throughout the year.
Before you answer, let’s examine the word, dedicated. My notion is that dedicated time means uninterrupted and focused. By yourself, or in a meeting with other key people.
If you are making these decisions one-by-one, then you don’t really have a wedding marketing plan. It takes a global view of your sales, leads, appointments, closing ratio, as well as the elements of each promotional effort to assemble and manage a cohesive wedding marketing plan.
The final question is this:
Do you have a cohesive wedding marketing effort, in a written plan, or seat-of-the-pants wedding marketing decision making?
Your thoughts are welcome.
Andy Ebon
The Wedding Marketing Authority
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