Are you guilty of ‘Seat-of-the-Pants’ Marketing?

Every decision you make about advertising, networking, printing, website, social media, and a host of other opportunities, comprises your total wedding marketing effort.

The question of the day is this:

How much dedicated planning to you put into your wedding marketing effort? In a day, week, month, or throughout the year.

Before you answer, let’s examine the word, dedicated. My notion is that dedicated time means uninterrupted and focused. By yourself, or in a meeting with other key people.

If you are making these decisions one-by-one, then you don’t really have a wedding marketing plan. It takes a global view of your sales, leads, appointments, closing ratio, as well as the elements of each promotional effort to assemble and manage a cohesive wedding marketing plan.

The final question is this:

Do you have a cohesive wedding marketing effort, in a written plan, or seat-of-the-pants wedding marketing decision making?

Your thoughts are welcome.

Andy Ebon
The Wedding Marketing Authority