When I speaking on wedding marketing, websites, social media and the like, I almost always make one bold statement.
“Blogging is the single most important wedding marketing tactic you can carry out, overall, and particularly for augmenting your website, and enhancing your search engine ranking.”
In the overall business community, the numbers now show that blogging continues to grow. A newly released study from Hubspot demonstrates why blogging absolutely belongs in wedding marketing plan.
Hubspot’s annual State of Inbound Marketing study on a number of emerging trends when it comes to businesses and blogging and they fit together, hand-in-glove. Most notably, Hubspot measured that over the past two years, the percentage of respondents with a company blog increased from 48 percent to 65 percent., a one-third increase.
For anyone who has not yet launched a blog, this means if you’re not publishing a blog as part of your wedding marketing efforts, you are in the slow lane, and losing ground. You cannot jump the learning curve, nor make up ground, easily.
57% of publishing business blogs state that they’ve gained new customers via blog-generated leads, an increase of 11 percent since 2010.
Hubspot’s survey showed a direct correlation between blog post frequency and new customers acquired. My recommendation is generally two or more posts, per week in the wedding industry.
According to the report, the percentage of companies that gain new business via blogging summarizes as follows.
- 33 percent: Blog less than monthly
- 49 percent: Blog monthly
- 72 percent: Blog weekly
- 76 percent: Blog 2-3 times a week
- 78 percent: Blog daily
- 89 percent: Blog multiple times a day
This is not shocking to me. If it’s shocking to you, then perhaps you are in denial or simply haven’t been paying attention. Or maybe blogging seems like too big a task to add to your marketing load.
Let me put it like this.
“You should only blog if you want to stay in better communication with your peers, clients, the media, AND gain new customers.”
Andy Ebon
The Wedding Marketing Authority
I totally agree. My website is new and I have a blog called “The Finer Tbings in Life.”
“You cannot jump the learning curve, nor make up ground, easily.”
Thank you for saying this Andy. It is so spot on. While some marketing ideas can be launched and be effective immediately, with blogging it takes time and consistency to attain the results and benefits most people seek. It doesn’t happen overnight. Blogging is a marathon, not a sprint.