The use of music, in its various form and situations, is one of the most misunderstood activities in the wedding industry. This can include use of background music on a website (an inherently idiotic idea for reasons other than licensing).
Music can be used in presentations, performances, and the like. In this example, the culprit is use of unlicensed music as part of a wedding video music bed. Almost any music may be licensed, if you jump through the proper forms, pay the piper, and comply with the limitations of the licensing agreement.
From a practical standpoint, major music and publishing companies can’t be bothered (or charge enough money) to allow proper use of songs from their catalog to accommodate a videographer and their client.
As an industry, we are well past the point of simply viewing wedding video clips on our own DVD or VCR. We know about scads of social media platforms, especially the big ones, such as YouTube.
Publish a video, featuring unlicensed music, and one takes a serious risk. A good outcome would be having your video deleted. A bad outcome would be having the video go viral and then receiving a bill for the money owed to the licensor.
The linked blog is a cautionary tale of mega-proportions. And should you think it can’t happen to you… well, you’d be dead wrong.
This is a MUST READ!!
The Wedding Marketing Blog