September 22, 2014

GetMarried.com: Will it be born again?

GetMarried.comWhen the game of musical chairs ended, the last word on GetMarried.com – GetMarried Media was the purchase of some remaining assets of the company by WeddingWire.com.

And, to that end, a splash page appeared indicating that transaction….

…. but yet, there’s more…

A couple of months ago, a new landing page popped up announcing:

“A new, updated GetMarried site will be here soon! 

We are excited to share a wishpot of trends, new ideas and a fresh point of view. 
We hope it becomes a place where you connect with the things you love most.”

The Occasions GroupIn a moment of irresistible curiosity, I looked up the Registrant (owner) of the domain name, GetMarried.com, using WHO.is. It was a name I didn’t recognized, The Occasions Group ™, but an address that looked familiar.

The LinkedIn company profile for The Occasions Group shows this description.

“The Occasions Group, Inc. is comprised of over 20 operations, located throughout the United States, Mexico, UK and Sweden. Over 3500 employees serve the Wedding, Holiday, Sentiments, and Occasions markets by helping people communicate and celebrate life’s events and sentiments. 

We create, design, manufacture, personalize, fulfill, market and outsource a wide variety of products, including wedding invitations, accessories, napkins, Christmas, Hanukkah, and Thanksgiving cards, anniversary, baby, and graduation announcements, Bar & Bat Mitzvah and party invitations, writing stationery, address labels, laser papers, and much more.”

The familiar address for The Occasions Group is in Minnesota. An addressed shared Taylor Corporation. Taylor is conglomerate that has a significant presence in the printing industry. Taylor Corp. purchased ownership from the original ownership  of GetMarried Media, led by Stacie Francombe.

Taylor Corp. and Francombe parted ways in January 2010. In early 2011, Taylor Corp. sold most of the GetMarried Media assets to WeddingWire.com….. but not the domain name, GetMarried.com

So here we are in mid-2012 with Taylor Corp. cooking up something fresh with GetMarried.com. 

The Occasions Group has a Facebook page, launched 1/27/2010 with 26 likes and a distorted logo.

Following the life and times of a domain name…

Andy Ebon
The Wedding Marketing Blog

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