Wedding Marketing Expert, Andy Ebon is a self-described, serial entrepreneur. Equal parts creativity and business, Andy had his first exposure to the business and marketing of weddings as co-owner of Music Man Mobile DJ Service, a San Francisco-based company, launched in 1977.
Being more lucky than smart, as he describes it, Music Man opened for business, one month before the release of Saturday Night Fever. Riding the wave of the disco boom, Andy and business partner, Scott Foell, rapidly transformed Music Man into a thriving, full-time enterprise. Music Man was the subject of many articles and Andy was a frequent speaker and panelist at industry conferences, including Billboard Magazine Disco Conventions.
In 1982, Andy and Scott elected to sell Music Man, for more traditional careers. Andy entered real estate sales in San Francisco and honed his skills with extensive sales training. Unsatisfied by the culture of real estate sales, Andy quickly began moonlighting as nightclub DJ at Marriott Hotels in Berkeley and San Francisco to ride out his non-competition agreement from the sale of Music Man.
Concurrently, Andy was asked to teach at FIDM (Fashion Institute of Design and Merchandising). What initially was a 1-day seminar on Fashion Show Production, became a regular, part-time gig at FIDM, teaching Marketing, Advertising, Salesmanship, Entrepreneurship, and Small Business Management. His tenure at FIDM ran from 1980 – 1988. In 1982, the graduating class in Merchandising honored Andy with the Faculty Merit Award for his inspirational effort in teaching Small Business Management.
In 1986, Andy dove headfirst into two new ventures. The first was Voice One, an audio production company with business partner, Elaine Clark. Andy and Elaine produced radio commercials and industrial audio projects, as well as performing voiceovers. Voice One also provided voiceover training and other educational classes.
At the same, Andy’s non-competition agreement expired in 1986, Andy re-entered the mobile DJ field with Designer Music – Compact Disc Music. He pioneered one of the first all-compact disc, DJ services into even greater success than Music Man. Again, he was called on to speak at industry conferences, such as Mobile Beat DJ Expo and DJ Times.
In 1990, Andy sold his half-ownership in Voice One to Elaine, so he could focus, exclusively on Designer Music. Voice One still flourishes, today. As well, Elaine authored one of the definitive books on the art of voiceover, “There’s Money Where Your Mouth Is.”
Designer Music focused on Weddings, Corporate Events, and Fashion Shows. The company success surpassed all expectations. In 1993, Andy was honored as Small Business Owner of the Year by the San Francisco Small Business Network.
In 1996, Andy exited the DJ Industry to build a small business consultancy, EBS Business Solutions. With the advent of the internet, the fledgling company morphed into EBS Virtual Communications, with website development and e-mail marketing becoming 90% of his activity.
In July 1996, he was recognized by NACE as its National Affiliate Member of the Year. Andy would then successfully run for the NACE National Board of Directors, and serve five 2-year terms in four different positions. In July 2007, NACE honored Andy with the ‘George Zell Spirit of NACE Award.’ The award recognized his longstanding ‘Commitment and Passion Toward Humanitarianism.’
Despite departing the Mobile DJ industry in 1996, Andy has stayed in touch with his roots. In 2003, when Chicago Mobile DJ, KC Kokoruz (Spinnin’ Discs), was developing a private educational network of prestigious DJ company owners (called Think Tank) from across North America, he called on Andy to help shape it, facilitate its first conference, and give a keynote. Andy has actively continued in Think Tank as a special industry alumni advisor.
The week of July 22, 2007, Think Tank held its fifth annual conference at the Hilton Universal City, Universal City, CA.In closing remarks, Think Tank Founder, KC KoKoruz, made many acknowledgments, and then zeroed in on meeting Andy in 1993, when he taught a marketing seminar at a DJ Conference. KC credited Andy and fellow Think Tank Member, John Rozz, as the two inspirational mentors that launched his business career.
With that, KoKoruz presented a stunned Andy with the first Think Tank Flame of Inspiration Award for Igniting the Entrepreneurial Spirit in all of us.
Andy continues as an in-demand public speaker at conferences and local meetings such as: NACE, The Special Event, ACPWC, catersource, Catering Symposium (Catering Magazine), CSA Las Vegas (Convention Services Association), San Francisco Chamber of Commerce, AFWPI, Inspire Smart Success Experience, Convention Services Association of Las Vegas, WPIC (Wedding Planners Institute of Canada) Bridal Show Producers International and others.
Now in its second decade, Andy and EBS Virtual Communications have refocused squarely on wedding marketing and small business consultation, with the launch of The Wedding Marketing Network and its affiliated companies. With industry experience of 2000 weddings, and almost four decades of hospitality and wedding marketing, The Wedding Marketing Network promises to be yet another exciting direction for Andy Ebon.