Why do people buy?

Archives

January 2009 (2)
- 04: Bridal Show Table: Which is best, where to put it, and how to use it? (2)
- 02: What restaurant is your SURE THING for a visitor to town? (1)
December 2008 (6)
- 30: 86 The Bridal Show Chairs (4)
- 25: Holiday Greetings from Las Vegas (1)
- 21: Ersatz Awards Do Not Reflect Well On Anyone (1)
- 13: Wedding Marketing Blogger co-authors new book (0)
- 13: Of Pain, Procrastination and Wedding Marketing Plans (0)
- 01: Wedding Blogger goes on ‘injured reserve’ (3)
November 2008 (38)
- 30: Why there is no recession at the Apple Store; and why AT&T is clueless. (2)
- 28: Buy this for yourself: A book I wish I wrote (1)
- 27: Best of the Thanksgiving Holiday to you (0)
- 25: Stale Website Content Kills Everything Else (0)
- 25: Don’t act like a fool in public (0)
- 24: Wedding Marketing Fan Mail from a new Wedding Blogger (0)
- 24: Will this be you? (0)
- 24: It’s a soft work week: Take advantage (0)
- 22: Speaking ill of the dead: All About You Bridal Galleria closes its doors (3)
- 21: Black Friday Promotion (2)
- 21: Lead Sourcing: Assigning appropriate weight - Part 2 (0)
- 20: South Carolina Wedding Chapels Sing The Blues (0)
- 20: Lead Sourcing: Assigning appropriate weight - Part 1 (1)
- 19: Your 10-minute wedding marketing tip (0)
- 19: WIPA: The Wedding Association - “More than just networking” (3)
- 19: Perfectly annoying advertising copy (1)
- 18: Often ‘The Best,’ isn’t (1)
- 18: Investing 30 hours of time in 2 hours of networking (1)
- 17: Disc Jockey Diversifies Into Donuts (1)
- 17: The wedding economy sez: Start networking, yesterday!! (1)
- 15: Make a time for: wedding marketing planning (1)
- 14: Innovation by Design: Flat bulbs and square watermelons (0)
- 13: WIPA: First Non-Profit Trade Association Launched for U.S. Wedding Industry (5)
- 13: Set your wedding marketing goals for 2009 (1)
- 12: Canadian Online Disc Jockey Association Now Canadian Professional Disc Jockey Association (0)
- 11: Get a clue! Tell people what you do! (0)
- 10: The bitter taste of taking one’s own advice (6)
- 10: Corporate Gift Idea for wedding marketing contacts (0)
- 09: Sound Sensations Entertainment launches blog (0)
- 08: Get your piece of the wedding marketing pie (2)
- 06: It’s November: Have you planned for Holiday Cards? (1)
- 06: Save time by scanning business cards to text (1)
- 05: What the Obama campaign teaches us about wedding marketing (0)
- 04: Have you updated your software lately? (0)
- 04: Whatever is obviously outdated, needs fixing (0)
- 04: Press the pause button: To think and to vote (0)
- 03: Shameless Self-Promotion: Andy Ebon on Blogging (2)
- 01: Wedding Marketing Maintenance: update my contact files (5)
October 2008 (32)
- 31: Tara Murney: It’s quite easy ‘Being Green’ (1)
- 29: The bride is getting younger; how about you? (0)
- 28: Rescue a Catering Manager, today! (2)
- 27: Don’t violate the ‘no surprise’ rule (0)
- 26: Andy Ebon: On the road to present at Ventura NACE (1)
- 21: Simple, creative email public relations can be effective (0)
- 21: You know your website needs an update when… (0)
- 21: Gasoline Prices Drop: A wedding marketing boon? (0)
- 20: When big business sneezes; small business can catch pneumonia (0)
- 19: And now: A public service announcement for U.S. Citizens (1)
- 18: If you’re not self-employed, READ THIS NOW! (3)
- 18: Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd (1)
- 17: What Las Vegas hotel room prices tell us about recession marketing (3)
- 15: 5 Tips To Make Your Psyche “Recession Resistant” (4)
- 14: Preventative measures to avert wedding marketing disaster - Volume 1 (1)
- 13: Dealing with your weakest link (0)
- 12: What’s your addiction? (1)
- 11: Wedding Marketing Blog Top 10 posts from first 200 (0)
- 11: Eternal Wisdom to motivate you from within (0)
- 11: Wedding MBA posts 60% attendance increase in 2008 (0)
- 11: Lessons learned about blogging after 200 posts (0)
- 10: Sam Day, Fine Artist and Wedding Painter, Launches Blog (0)
- 09: Are you really indispensable? (1)
- 09: Terminating staff as a motivational tool (2)
- 08: The radically imperfect wedding budget (0)
- 06: Are you focused on the doughnut, or the doughnut hole? (1)
- 06: Wedding and Business Industry Types Talk Economy (0)
- 05: Is this your new wedding marketing specialist? (0)
- 04: What’s wrong with this picture? (0)
- 02: How people introduce you tells a significant story (0)
- 01: 5 Great Wedding Marketing Tips for Challenging Times (0)
- 01: Think Pink! Another Video Podcast from Wedding MBA (0)
September 2008 (22)
- 30: New Blog Launched by Wedding MBA Attendee Cheryl Roeske (0)
- 30: Recession Wedding Marketing Tip: Don’t Participate (2)
- 29: Wedding MBA Video Podcast #3: Cristine Thomas - AboutWeddings.com (0)
- 29: Enchanting Events Blog wins free critique at Wedding MBA (0)
- 29: Sam Day gives the phrase “Capturing your wedding live,’ new meaning (4)
- 29: Blogging and Web 2.0 - Video Podcast from Wedding MBA (0)
- 28: West Michigan Wedding Association makes its mark at Wedding MBA with Video Podcasts (1)
- 24: Strong Association Presence at Wedding MBA Conference (0)
- 23: Killer Caketoppers from C & R Unique - Wedding MBA (0)
- 23: Wedding MBA kicks off to hundreds of attendees (2)
- 22: Make Extra Revenue with KateAspenShops.com (2)
- 22: Sometime great service is just ‘checking in’ (1)
- 22: Wedding Marketing Blogger, Andy Ebon, contributes to book anthology (0)
- 20: Hanging Out at the Wedding MBA Conference (0)
- 20: Wedding MBA adds Ebon for second seminar: Blogging (3)
- 19: Referrals: Don’t take ‘Yes’ for an answer (1)
- 17: Ebon to Keynote final day of Wedding MBA (1)
- 17: Last call for Wedding MBA in Phoenix (0)
- 16: Why Workers Comp Insurance is a necessity for Wedding Professionals (1)
- 14: Emergency & Disaster Preparedness has both practical and wedding marketing implications (2)
- 10: Your prospect doesn’t care about your product or service (5)
- 03: Cupcakes and the Art of being Remarkable (3)
August 2008 (7)
- 24: Top Wedding Marketers seek and give Qualified Leads (3)
- 20: Live answering services aren’t always the answer (1)
- 15: The art of being a conference attendee (2)
- 14: Wedding Marketing Authority feeds his own brain (2)
- 07: ADJA continues branding impact at NACE Conference (3)
- 07: NACE Industry Awards Highlight Outstanding Work (2)
- 05: The Hanging Around Factor (2)
July 2008 (4)
- 21: Official Wedding Marketing Blog Syndication Announcement (0)
- 17: Ebon wows Mobile Beat Chicagoland Conference (1)
- 14: Ebon to speak at Mobile Beat Chicago (0)
- 13: And now, for this official announcement. (2)
June 2008 (2)
- 14: Hazardous Venue can kill referrals and people (0)
- 02: NACE celebrates 50th Anniversary this week (3)
May 2008 (6)
- 21: Incredibly brilliant and funny vendor TV commercial (0)
- 21: Wedding Marketing Blog gets facelift (0)
- 20: New Web-based Wedding Planning Software launched (1)
- 18: Wedding Entertainment can mean Funny Business (2)
- 18: Andy Ebon to address Las Vegas NACE at May 21st Breakfast (2)
- 06: Where to host your business blog (1)
April 2008 (14)
- 30: Wedding Marketing Questions: Your Requests Please (0)
- 27: Rethink your wedding market area, now! (4)
- 25: The Knot: Best of Weddings and other Shameless Wedding Marketing Self-Promotion (0)
- 25: Happy Anniversary Martin & Koutsie Ebon (0)
- 24: What business are you in? (0)
- 23: A Wedding Marketing Tipping Point (2)
- 21: Wedding Marketing Statistics: By the numbers (0)
- 17: Preston Bailey drops the F-bomb and calls brides ‘b*tches’ (0)
- 15: Some Disc Jockeys can’t handle the truth (3)
- 13: DJ’s make an impression by cleaning up their appearance (74)
- 12: What we can learn about Wedding Marketing and Sales from American Idol (0)
- 08: Focus on Training: Recession Wedding Marketing #3 (0)
- 06: Outside USA, Risque Themes are commonplace (0)
- 01: Print Ad Headlines: Wedding Marketing in the Recession #2 (0)
March 2008 (4)
- 30: Wedding Marketing in the Recession #1 (0)
- 27: The Dangers of Last Minute Booking (0)
- 13: What happens in Vegas?: Life imitates art (2)
- 07: The Power of an Outstanding Business Card in Wedding Marketing (1)
February 2008 (4)
- 24: DJ Entertainment Spotlighted at Professional Wedding Planners Conference (0)
- 24: Wedding Planners Descend on Toronto (0)
- 18: Wedding Marketing Blog celebrates 1st Anniversary (0)
- 10: What conference are you attending for Wedding Marketing education? (0)
January 2008 (10)
- 31: Wedding Planners Conference near sellout (0)
- 25: Ebon to Keynote Wedding Planners Conference in Toronto, February 23-24 (1)
- 23: Wedding Video on Youtube: Part 2 (0)
- 22: Post your wedding marketing videos on Youtube (1)
- 21: Valentine’s Day: Many wedding marketing opportunities (0)
- 18: It’s Bridal Show Season: Here’s an incentive reminder (0)
- 17: Document the praise of your good work (2)
- 15: The Wedding Marketing Fallout of ‘One Bad Apple’ (0)
- 05: Listen closely for 6 degrees of separation (0)
- 02: 8 ways to generate more business in 2008 (0)
December 2007 (4)
- 29: Wedding Marketing Blog takes on new look (0)
- 21: My Branch Office is a welcome relief (1)
- 19: Haven’t send Christmas cards? (1)
- 06: The Lifetime Value of a Customer (1)
November 2007 (3)
- 28: Your absence speaks loudly (0)
- 24: Getting trumped by ‘unofficial relationships’ (2)
- 11: The Art of Shooting Yourself In The Foot (1)
October 2007 (1)
- 14: Why videographers should make a sale, EVERY TIME (2)
September 2007 (3)
- 25: A domain name shell game with Cheeseburgers (2)
- 24: Conversations with Dianna (0)
- 19: Defending against: “The Britney Bridezilla” (0)
August 2007 (7)
- 30: Las Vegas Wedding Chapel sued by MGM Mirage & Bellagio (1)
- 22: My best sales experience, ever (2)
- 15: Two Wedding Marketing Geeks talk procrastination (0)
- 14: What is considered Spamming by email services? (0)
- 09: Wedding Marketing blog passes century mark (0)
- 07: Why is there no ABC chapter in Las Vegas? (1)
- 05: Where are you on the Wedding Marketing food chain? (part 1) (0)
July 2007 (14)
- 24: Website music: Addition by subtraction (1)
- 21: Passionate, excellent, humble… Michele Polci is a Winner! (14)
- 19: Logistics are everybody’s responsibility (0)
- 18: The Importance of Industry Awards (1)
- 18: Customer Satisfaction starts BEFORE the event (0)
- 18: American DJ Association putting its best foot forward (0)
- 17: Ice Caters honored as ‘NACE Business Partner of the Year’ (0)
- 17: NACE Keynote: Unwrapped With Passion (0)
- 17: The power of a great donation (0)
- 13: “Once in a while, you have to look out the window” (0)
- 12: Missed Opportunity for 7/7/07 Wedding Day (0)
- 11: The Power of Expectations (0)
- 10: Point of View Marketing (0)
- 09: How many wedding chapels does it take to create a herd of Bridezillas? (4)
June 2007 (10)
- 30: Wedding Marketing Lessons from National iPhone Day (0)
- 19: Trade Show banners and backdrops (0)
- 17: Is your longevity a plus, or a detriment? (0)
- 14: How the iPhone will change Wedding Marketing (0)
- 12: How to wreck a referral relationship in one stroke (0)
- 10: The evolution of Google (0)
- 08: Friday Wedding Marketing Quiz (0)
- 07: What did we do before cell phones? (0)
- 06: Why Videographers should make a sale every time (1)
- 01: Are you asking the right questions about wedding advertising? (0)
May 2007 (16)
- 30: Can the person answering the phone, answer the question? (1)
- 30: Ruthie Rocks the Coffee Shop (0)
- 29: When personal passion is a marketing tool (1)
- 25: Is it time to rethink your wedding market area? (0)
- 23: What your name says about what you do (0)
- 22: The ‘Mingling Maven’ strikes again! (1)
- 21: There is more to Google than just searching (0)
- 17: Database spring cleaning assignment for wedding marketers (2)
- 17: What can we learn about wedding sales from American Idol? (3)
- 08: Website page titles are more important than you think! (0)
- 07: Should you consider billboard advertising? (0)
- 04: Are you being possessive at the right time? (0)
- 03: It’s Wedding Week at Food TV (0)
- 03: Multitasking does not equal focus (0)
- 02: Incentive Giving ‘Made Easy’ (0)
- 01: How you can rearrange time (0)
April 2007 (22)
- 29: Honoring the Victims of Virginia Tech (0)
- 27: The Friday Focus: GIVING Referrals (0)
- 26: Does Jeff Sharpe ever have The Blues? (1)
- 25: Enhanced directory website listings make a difference (0)
- 24: Wireless Internet: Unplugged (1)
- 24: Distance is Dead! (0)
- 24: Get Well Doug Lavine (0)
- 24: Blogs are very ‘Search Engine Friendly’ (0)
- 23: Posting from the Blogging Seminar (0)
- 23: Introducing: Bridal Attention Deficit Disorder (0)
- 23: It’s morning in Ventura (0)
- 22: AFWPI Conference Kicks Off In Ventura, CA (0)
- 20: Juxtaposition + humor (0)
- 19: Weighty print ad needs few words to tell its story (0)
- 16: Are prospects really reading your print ads? (0)
- 11: Just how popular are you? (0)
- 10: Should you adopt this woman? (0)
- 09: Didn’t you get my email? (2)
- 05: Are you “suffering from prosperity.” (0)
- 04: Why do people buy? (0)
- 03: Why do you welcome people to your website? (0)
- 02: Say Happy Birthday (0)
March 2007 (24)
- 31: Andy Ebon to address AFWPI Conference (1)
- 30: Want to get more leads? (0)
- 29: How to make your web address more memorable (0)
- 28: Clowns: Just Say No! (5)
- 27: Will Rogers speaks (0)
- 26: Credit Card discount rates: Penny wise; pound foolish. (0)
- 24: Can one be PERFECT and TACKY, simultaneously? (0)
- 23: Stop the music! (0)
- 22: Pay a bill; start a new relationship. (0)
- 21: Should you hire this woman? (0)
- 19: Would you advertise on this TV show? (0)
- 16: Wedding Bells targets a niche (0)
- 15: Bridezilla Speaks! (0)
- 14: Making the trip from video to the web (0)
- 13: The “Perfect Wedding” - Just say no! (0)
- 12: Are you ‘texting’ your prospects? (0)
- 10: It’s Saturday, are you open for business? (0)
- 09: Before you spend another dime.. (0)
- 08: Blogging: Spreading your own gospel (0)
- 07: Why are you so slow? (0)
- 06: Does your ad headline compel the reader? (0)
- 05: Ring the bell for TV ads (0)
- 04: You don’t exist: #2 (0)
- 02: Is your listing is out of date? (0)
February 2007 (12)
- 28: Excellence, not perfection (0)
- 27: Bridal Show standout (0)
- 26: You can’t win if you don’t enter! (0)
- 25: Wedding Marketing Pop Quiz #2 - Playing the percentages (0)
- 24: Are you creating Bridezillas? (0)
- 23: Distinguishing your business from others (0)
- 22: Wedding Marketing Pop Quiz: #1 (0)
- 22: You don’t exist: #1 (0)
- 21: Words do matter (0)
- 19: Your email signature: website link (0)
- 18: Proof Reading trumps Spell Checker (0)
- 18: Welcome to WeddingMarketing.biz! (0)

Apr 04

“Customers buy for their reasons, not yours.”
- Orvel Ray Wilson

Here’s a thought. Why not conduct periodic focus groups of past clients?

If you could come to understand more about the whole process of engagement and buying, why they chose your product or service, and what decisions they would do differently (and why), your ability to market to future prospects would be enhanced, radically.

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