One of my consulting clients, Sight and Sound Events (Las Vegas and Long Beach, CA), was recently recognized by The Knot in their recent ‘Best of Weddings’ issue. Sight and Sound was one of many wedding industry businesses who received this citation.
Shortly after this issue was released, I observed a spirited discussion on a private industry message board, discussing the validity and value of recognition by The Knot. In that discussion group (a national group), there were multiple winners, and many businesses that were not noted.
Some of the issues included the fact that the poll was not scientific, and criteria for inclusion were not clear or public. It was annoying to some business owners to see inferior competitors, in their markets, recognized by The Knot. Especially annoying when their companies weren’t listed.
Here’s the thing. In your business lifetime, sometimes you will submit for awards and win; other times you will simply be recognized. If you are fortunate enough to be recognized, don’t over analyze. Just spread the good word, and bask in its glow.
- Put the award logo on your website
- Send out an email announcement to your client and industry contact email lists
- Send out a press release to local industry media
- Create a sticker to put on ALL outgoing mail
- Put a brief line in your email signature block
- Mention the recognition on your blog
You will find that different people assign varying value to awards and recognition. In the case of Sight and Sound, the catering office members from Wolfgang Puck’s made an office visit, complete with champagne. Clearly, they felt the recognition was significant.
Be aware of any and all kinds of award and recognition opportunities. And should you be fortunate enough to earn an honor, don’t be shy about an appropriate amount of Shameless Self-Promotion (a phrase borrowed from renowned speaker, Patricia Fripp, a world class promoter).
Andy Ebon
Marketing & Business Coach
The Wedding Marketing Blog
PS: If you have a colleague that receives industry acknowledgment, drop them a note, send them some flowers…. or maybe champagne. They’ll never forget it.
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