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Oct
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Today’s wedding marketing blog post is #201. Having launched The Wedding Marketing Blog in February 2007, 200 posts represents an average of about 1 post every three days. The pace has picked up in recent months, but that’s the overall frequency.
Here are some of the lessons I’ve learned that may be helpful to you, should you choose to blog for your business or yourself.
- Headlines: Crafting provocative headlines, that draw the reader in, are as important in blogging as they are in print ads or billboards.
- Traffic will vary by topic: Keeping watch on blog traffic is useful, but not if one over analyzes it. Different topics and discussions will get varying reactions. Therefore, as one looks to build a community, the more important vantage point is the trend of activity over weeks and months, and tracking subscriptions to the site.
- Who is reading the blog: You never know. And it doesn’t matter how many people are reading on a given day. On the slowest day, you may have two or three important readers that are entertained or informed by a post. Your next client or important contact may show up when almost no one else did. So write as though it’s standing-room-only, every day.
- Write with passion: Don’t just write to be provocative, write about topics that are helpful, interesting, and you believe are important. Overall, the greatest feedback I get is directly related to my most passionate posts.
- Blogger as expert: No matter what your business, maintaining a quality and informative blog, positions you as an expert, in your industry. This has absolutely been true for me. It will be true for you.
- Posting consistently: That is the hardest aspect of blogging. Other than the quality of content, it’s probably the most important. One can’t develop a community of readers if you don’t post with regularity.
My #1 goal for the next 100 posts is to increase the number of comments. Developing discussion can only add to the value of The Wedding Marketing Blog.
As well, I plan to invite guest experts to blog about topics in their specific area of expertise.
That’s the scoop for post #201. Hope you’ll read and return often. Subscribe, and don’t forget to spread the word with industry peers.
Andy Ebon
The Wedding Marketing Blog
