I’m certain when San Diego mobile DJ, Mike Hogan (Entertainment at Large) told industry peers he was expanding his business activities, they were expecting traditional activities: lighting, props, games, video, photography, that sort of thing.
When he told them he was going to become an on-premise maker of donuts for weddings and special events, surely they must have thought he had completely lost his mind.
Crazy? Maybe crazy like a fox. There is no greater sensory experience than smell. I can vividly remember my first school field trip to a local New York City bakery as thought it were yesterday. The vats of dough being kneaded were the visual wonder. The overwhelming waft of bread baking just begged for a ton of butter to be spread on top.
Visiting the chocolate factory in Hershey, PA, with my parents is another timeless event. Seeing the tubs of chocolate being stirred with shiny, lacquered oars coaxed me with thoughts of diving in.
Experiencing that sensation of smell can tie your memory to a time and place, just as permanently as the recollection of hearing a favorite song for the first time.
So Mike Hogan’s Party Donuts is bringing the equipment and bakers directly to his clients’ event to create those sensory memories of the moment. Friendly bakers and fresh, hot gourmet mini-donuts made on-site. Guests can add toppings to suit their own personal taste.
OK, just try to tell me you don’t have the smell and taste of donuts triggered from your memory. Maybe it’s time to give Party Donuts a once-over.
Andy Ebon
The Wedding Marketing Blog
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November 17th, 2008 at 11:08 am
Love those little donut makers and yes, the smell is intoxicating. It reminds me of going to the Canadian National Exposition in Toronto (think BIG state fair) and the food building had famous “Tiny Tom Donuts” where you watched this little delicious wonders being made. We would take home dozens with cinnamon and powdered sugar on the train ride home.
Music and donuts-what a combination!
I believe there is someone here in Vegas that brings the whole (pun intended) donut experience onsite as well.