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February 2007 (12)
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Nov 19

Perfectly annoying advertising copy

Cliches, Copywriting, Email Marketing, Print Media, Selling Techniques Add comments

When it comes to rants, Dennis Miller has nothing on me.

In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective. Possibly because the proliferation of cliches, such as perfect, thoroughly water down any impact. It is lazy, uninspired copywriting, period.

In what is a visually interesting ad for company parties, its cliche approach to copy falls short. It is an image that was embedded in an email. Might have been used in print, too, but I can’t be sure.

Andy Ebon

The Wedding Marketing Blog

Technorati Tags: Andy Ebon, Cliches, copy, Dennis Miller, rants, uninspired, wedding marketing blog

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written by Andy Ebon \\ tags: Andy Ebon, Cliches, copy, Dennis Miller, rants, uninspired, wedding marketing blog

One Response to “Perfectly annoying advertising copy”

1. VideoBride Says:
November 20th, 2008 at 9:19 pm
You know what I hate in advertising? In commercials, they’ll have a bunch of different people say the same phrase over and over again one after the other. You know, like “I am..”I am”..”I am not”…”I am”…”I am not a victim” It drives me NUTS! People have been doing it for at least a decade I’m sure and it’s still going strong. I have no idea why.

Sorry, I just had to rant.

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