Nov 19
When it comes to rants, Dennis Miller has nothing on me.
In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective. Possibly because the proliferation of cliches, such as perfect, thoroughly water down any impact. It is lazy, uninspired copywriting, period.
In what is a visually interesting ad for company parties, its cliche approach to copy falls short. It is an image that was embedded in an email. Might have been used in print, too, but I can’t be sure.
Andy Ebon
The Wedding Marketing Blog
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Oct 18
Blogs and Blogging, Cliches, Digital World, Ebonisms, Email Marketing, Headlines, Image & Identity, Intangibles, Lead Tracking, Managing Bridezilla, Meetings, Seminars & Conferences, Miscellaneous, Motivation, New Social Media, Planning & Strategy, Print Media, Public Relations, Purple Cows, Recession Tactics, Relationship Marketing, Selling Techniques, TV & Radio, Traditional Methods, Wake Up Calls, Websites, Wedding Business News, Wedding Trade Shows
Fresh off an extremely successful pair of presentations at the Wedding MBA, last month, Andy Ebon is home to speak in own market, to the Las Vegas Chapter of NACE, at Dragonridge Country Club, Wednesday, October 22nd, 6pm.
Always adding new wrinkles and updates to his presentation, Andy promises to stir the pot for an audience that has new challenges on its plate, due to the further economic uncertainty of the past few weeks.
If you are interested in attending, just click through to the Las Vegas NACE website, and register online >>
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written by Andy Ebon
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Mar 28
This may shock you, but the customer is not always right. Sometimes the prospective customer is an unreasonable clown.
You can usually spot these brides and grooms within about 90 seconds. They tend to be self-centered, unrealistic, clueless, and want everything for 10 cents on a dollar.
Don’t look at them as a ’selling challenge.’ Refer them to a competitor. Preferably one who annoys you.
How many times have you taken a piece of business, against your gut feeling that the client was out-of-control and unmanageable? Next time you’re in that situation, just say ‘No thanks.’
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written by Andy Ebon
