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	<title>TheWeddingMarketingBlog.com &#187; Copywriting</title>
	<atom:link href="http://weddingmarketing.net/blog/category/copywriting/feed/" rel="self" type="application/rss+xml" />
	<link>http://weddingmarketing.net/blog</link>
	<description>Bridal Marketing and Selling to the 21st Century Bride</description>
	<pubDate>Thu, 20 Nov 2008 19:30:29 +0000</pubDate>
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		<title>Lead Sourcing: Assigning appropriate weight - Part 1</title>
		<link>http://weddingmarketing.net/blog/2008/11/20/lead-sourcing-assigning-appropriate-weight-part-1/</link>
		<comments>http://weddingmarketing.net/blog/2008/11/20/lead-sourcing-assigning-appropriate-weight-part-1/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 17:32:37 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Lead Tracking]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[Websites]]></category>

		<category><![CDATA[advertising ROI]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[database]]></category>

		<category><![CDATA[lead sourcing]]></category>

		<category><![CDATA[website]]></category>

		<category><![CDATA[wedding marketing]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1605</guid>
		<description><![CDATA[Hopefully, you have an online inquiry form on your website. Something more detailed than just an email link, where the customer fills in information to give you some background about their needs.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/04/01/print-ad-headlines-wedding-marketing-in-the-recession-2/' rel='bookmark' title='Permanent Link: Print Ad Headlines: Wedding Marketing in the Recession #2'>Print Ad Headlines: Wedding Marketing in the Recession #2</a> <small>When I look through local wedding publications, I'm frankly struck...</small></li><li><a href='http://weddingmarketing.net/blog/2007/06/01/are-you-asking-the-right-questions-about-wedding-advertising/' rel='bookmark' title='Permanent Link: Are you asking the right questions about wedding advertising?'>Are you asking the right questions about wedding advertising?</a> <small>Today&#8217;s post is inspired by a friend who is a...</small></li><li><a href='http://weddingmarketing.net/blog/2007/05/21/there-is-more-to-google-than-just-searching/' rel='bookmark' title='Permanent Link: There is more to Google than just searching'>There is more to Google than just searching</a> <small>For people with websites, the most important service Google has...</small></li></ol>

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		</item>
		<item>
		<title>Perfectly annoying advertising copy</title>
		<link>http://weddingmarketing.net/blog/2008/11/19/perfectly-annoying-advertising-copy/</link>
		<comments>http://weddingmarketing.net/blog/2008/11/19/perfectly-annoying-advertising-copy/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 09:44:41 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Cliches]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Print Media]]></category>

		<category><![CDATA[Selling Techniques]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[copy]]></category>

		<category><![CDATA[Dennis Miller]]></category>

		<category><![CDATA[rants]]></category>

		<category><![CDATA[uninspired]]></category>

		<category><![CDATA[wedding marketing blog]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1563</guid>
		<description><![CDATA[In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2007/06/01/are-you-asking-the-right-questions-about-wedding-advertising/' rel='bookmark' title='Permanent Link: Are you asking the right questions about wedding advertising?'>Are you asking the right questions about wedding advertising?</a> <small>Today&#8217;s post is inspired by a friend who is a...</small></li><li><a href='http://weddingmarketing.net/blog/2007/02/24/are-you-creating-bridezillas/' rel='bookmark' title='Permanent Link: Are you creating Bridezillas?'>Are you creating Bridezillas?</a> <small>Wedding business often tell war stories about &#8216;bridezillas.&#8217; Problem is,...</small></li><li><a href='http://weddingmarketing.net/blog/2007/04/20/juxtaposition-humor/' rel='bookmark' title='Permanent Link: Juxtaposition + humor'>Juxtaposition + humor</a> <small>This ad is in direct contrast the one featured in...</small></li></ol>

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		</item>
		<item>
		<title>Set your wedding marketing goals for 2009</title>
		<link>http://weddingmarketing.net/blog/2008/11/13/set-your-sites-on-wedding-marketing-goals-for-2009/</link>
		<comments>http://weddingmarketing.net/blog/2008/11/13/set-your-sites-on-wedding-marketing-goals-for-2009/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 17:58:04 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[Marketing Maintenance]]></category>

		<category><![CDATA[Planning &amp; Strategy]]></category>

		<category><![CDATA[Traditional Methods]]></category>

		<category><![CDATA[Wake Up Calls]]></category>

		<category><![CDATA[2009]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[goal setting]]></category>

		<category><![CDATA[marketing plan]]></category>

		<category><![CDATA[wedding marketing blog]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1457</guid>
		<description><![CDATA[Please pull out your 2008 wedding marketing plan. You have a written wedding marketing plan, don't you?


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/11/15/make-a-time-for-wedding-marketing-plan/' rel='bookmark' title='Permanent Link: Make a time for: wedding marketing planning'>Make a time for: wedding marketing planning</a> <small>The recent post on wedding marketing planning for 2009 resonated...</small></li><li><a href='http://weddingmarketing.net/blog/2008/11/19/your-10-minute-wedding-marketing-tip/' rel='bookmark' title='Permanent Link: Your 10-minute wedding marketing tip'>Your 10-minute wedding marketing tip</a> <small>How much wedding marketing and other quick tasks can you...</small></li><li><a href='http://weddingmarketing.net/blog/2008/05/20/new-web-based-wedding-planning-software-launched/' rel='bookmark' title='Permanent Link: New Web-based Wedding Planning Software launched'>New Web-based Wedding Planning Software launched</a> <small>My Wedding Hero is online wedding planning software that allows...</small></li></ol>

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		</item>
		<item>
		<title>Get a clue! Tell people what you do!</title>
		<link>http://weddingmarketing.net/blog/2008/11/11/get-a-clue-tell-people-what-you-do/</link>
		<comments>http://weddingmarketing.net/blog/2008/11/11/get-a-clue-tell-people-what-you-do/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 09:27:20 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Blogs and Blogging]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Image &amp; Identity]]></category>

		<category><![CDATA[Marketing Maintenance]]></category>

		<category><![CDATA[New Social Media]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[Wake Up Calls]]></category>

		<category><![CDATA[Websites]]></category>

		<category><![CDATA[products and services]]></category>

		<category><![CDATA[referrals]]></category>

		<category><![CDATA[what you do]]></category>

		<category><![CDATA[your specialty]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1439</guid>
		<description><![CDATA[This may come as a shock to you, but people don't know what you do. More precisely, very few people you deal with know everything that you do (and don't do).


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2007/07/10/point-of-view-marketing/' rel='bookmark' title='Permanent Link: Point of View Marketing'>Point of View Marketing</a> <small>Recently, I performed some &#8216;undercover&#8217; research for a friend of...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/02/how-people-introduce-you-tells-a-significant-story/' rel='bookmark' title='Permanent Link: How people introduce you tells a significant story'>How people introduce you tells a significant story</a> <small>One lesson I've learned over and over again (sometimes I'm...</small></li><li><a href='http://weddingmarketing.net/blog/2008/04/24/business-identity-image-marketing-plan/' rel='bookmark' title='Permanent Link: What business are you in?'>What business are you in?</a> <small>Since you're immersed in your business, daily, you may not...</small></li></ol>

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		</item>
		<item>
		<title>Whatever is obviously outdated, needs fixing</title>
		<link>http://weddingmarketing.net/blog/2008/11/04/whatever-is-obviously-outdated-needs-fixing/</link>
		<comments>http://weddingmarketing.net/blog/2008/11/04/whatever-is-obviously-outdated-needs-fixing/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 16:59:56 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Image &amp; Identity]]></category>

		<category><![CDATA[Intangibles]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[Grateful Dead]]></category>

		<category><![CDATA[logo]]></category>

		<category><![CDATA[outdated]]></category>

		<category><![CDATA[stale]]></category>

		<category><![CDATA[website redesign]]></category>

		<category><![CDATA[Wedding Marketing Blogger]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1251</guid>
		<description><![CDATA[The image of the sign in this post appears in the office of one of my doctors. It lives behind the glass, facing the hoards of patients, killing time in the waiting room.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/10/18/andy-ebon-to-address-las-vegas-nace-wednesday-october-22nd/' rel='bookmark' title='Permanent Link: Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd'>Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd</a> <small>Fresh off an extremely successful pair of presentations at the...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/13/dealing-with-your-weakest-link/' rel='bookmark' title='Permanent Link: Dealing with your weakest link'>Dealing with your weakest link</a> <small>One of life's realities is that each of us is...</small></li><li><a href='http://weddingmarketing.net/blog/2007/03/02/is-your-listing-is-out-of-date/' rel='bookmark' title='Permanent Link: Is your listing is out of date?'>Is your listing is out of date?</a> <small>I&#8217;m periodically annoyed by a simple thing: Incomplete and out...</small></li></ol>

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		</item>
		<item>
		<title>Simple, creative email public relations can be effective</title>
		<link>http://weddingmarketing.net/blog/2008/10/21/simple-creative-email-public-relations-can-be-effective/</link>
		<comments>http://weddingmarketing.net/blog/2008/10/21/simple-creative-email-public-relations-can-be-effective/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 05:33:58 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Digital World]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[Image &amp; Identity]]></category>

		<category><![CDATA[event marketing]]></category>

		<category><![CDATA[Las Vegas]]></category>

		<category><![CDATA[NACE]]></category>

		<category><![CDATA[orlando]]></category>

		<category><![CDATA[wedding marketing blog]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1170</guid>
		<description><![CDATA[Bob Christie (Christie's Photographic) is a brilliant networker. He operates in Orlando and Las Vegas.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/08/07/nace-industry-awards-highlight-outstanding-work/' rel='bookmark' title='Permanent Link: NACE Industry Awards Highlight Outstanding Work'>NACE Industry Awards Highlight Outstanding Work</a> <small>The Baltimore and Austin Chapters dominated chapter awards in this...</small></li><li><a href='http://weddingmarketing.net/blog/2007/08/14/what-is-considered-spamming-by-email-services/' rel='bookmark' title='Permanent Link: What is considered Spamming by email services?'>What is considered Spamming by email services?</a> <small>Over the past few years, I&#8217;ve performed a considerable amount...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/18/andy-ebon-to-address-las-vegas-nace-wednesday-october-22nd/' rel='bookmark' title='Permanent Link: Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd'>Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd</a> <small>Fresh off an extremely successful pair of presentations at the...</small></li></ol>

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		</item>
		<item>
		<title>You know your website needs an update when&#8230;</title>
		<link>http://weddingmarketing.net/blog/2008/10/21/you-know-your-website-needs-an-update-when/</link>
		<comments>http://weddingmarketing.net/blog/2008/10/21/you-know-your-website-needs-an-update-when/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 17:47:39 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Image &amp; Identity]]></category>

		<category><![CDATA[Recession Tactics]]></category>

		<category><![CDATA[Wake Up Calls]]></category>

		<category><![CDATA[Websites]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[centered content]]></category>

		<category><![CDATA[inexpensive website fixes]]></category>

		<category><![CDATA[monitor sizes]]></category>

		<category><![CDATA[screen resolutions]]></category>

		<category><![CDATA[viewable content area]]></category>

		<category><![CDATA[wedding marketing blog]]></category>

		<category><![CDATA[wedding websites]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1149</guid>
		<description><![CDATA[You know your website needs an update when all of your visible content runs flush to the left hand side of the screen, and there is LOTS white space on the right.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2007/04/03/why-do-you-welcome-people-to-your-website/' rel='bookmark' title='Permanent Link: Why do you welcome people to your website?'>Why do you welcome people to your website?</a> <small>Using a title at the top of a web browser,...</small></li><li><a href='http://weddingmarketing.net/blog/2007/05/21/there-is-more-to-google-than-just-searching/' rel='bookmark' title='Permanent Link: There is more to Google than just searching'>There is more to Google than just searching</a> <small>For people with websites, the most important service Google has...</small></li><li><a href='http://weddingmarketing.net/blog/2007/07/24/website-music-addition-by-subtraction/' rel='bookmark' title='Permanent Link: Website music: Addition by subtraction'>Website music: Addition by subtraction</a> <small>I am about to give a seminar on websites to...</small></li></ol>

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		</item>
		<item>
		<title>When big business sneezes; small business can catch pneumonia</title>
		<link>http://weddingmarketing.net/blog/2008/10/20/when-big-business-sneezes-small-business-can-catch-pneumonia/</link>
		<comments>http://weddingmarketing.net/blog/2008/10/20/when-big-business-sneezes-small-business-can-catch-pneumonia/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 15:27:31 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[Miscellaneous]]></category>

		<category><![CDATA[Recession Tactics]]></category>

		<category><![CDATA[Wake Up Calls]]></category>

		<category><![CDATA[Wedding Business News]]></category>

		<category><![CDATA[bellagio]]></category>

		<category><![CDATA[casino]]></category>

		<category><![CDATA[hotel]]></category>

		<category><![CDATA[Las Vegas City Center]]></category>

		<category><![CDATA[Las Vegas Review Journal]]></category>

		<category><![CDATA[MGM/Mirage]]></category>

		<category><![CDATA[Monopoly]]></category>

		<category><![CDATA[Norm Clarke]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[wedding marketing blog]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1135</guid>
		<description><![CDATA[He suggested that MGM/Mirage is considering selling its 'crown jewel,' the Bellagio Resort Hotel &#038; Casino for a cash infusion to help complete its massive City Center Project.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/10/06/wedding-and-business-industry-types-talk-economy/' rel='bookmark' title='Permanent Link: Wedding and Business Industry Types Talk Economy'>Wedding and Business Industry Types Talk Economy</a> <small>It is impossible for any wedding industry business to not...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/11/wedding-marketing-blog-top-10-posts-from-first-200/' rel='bookmark' title='Permanent Link: Wedding Marketing Blog Top 10 posts from first 200'>Wedding Marketing Blog Top 10 posts from first 200</a> <small>Having just passed the milestone of 200 blog posts, I...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/18/andy-ebon-to-address-las-vegas-nace-wednesday-october-22nd/' rel='bookmark' title='Permanent Link: Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd'>Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd</a> <small>Fresh off an extremely successful pair of presentations at the...</small></li></ol>

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		</item>
		<item>
		<title>Andy Ebon to address Las Vegas NACE, Wednesday, October 22nd</title>
		<link>http://weddingmarketing.net/blog/2008/10/18/andy-ebon-to-address-las-vegas-nace-wednesday-october-22nd/</link>
		<comments>http://weddingmarketing.net/blog/2008/10/18/andy-ebon-to-address-las-vegas-nace-wednesday-october-22nd/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 17:43:38 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Blogs and Blogging]]></category>

		<category><![CDATA[Cliches]]></category>

		<category><![CDATA[Digital World]]></category>

		<category><![CDATA[Ebonisms]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[Image &amp; Identity]]></category>

		<category><![CDATA[Intangibles]]></category>

		<category><![CDATA[Lead Tracking]]></category>

		<category><![CDATA[Managing Bridezilla]]></category>

		<category><![CDATA[Meetings, Seminars &amp; Conferences]]></category>

		<category><![CDATA[Miscellaneous]]></category>

		<category><![CDATA[Motivation]]></category>

		<category><![CDATA[New Social Media]]></category>

		<category><![CDATA[Planning &amp; Strategy]]></category>

		<category><![CDATA[Print Media]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Purple Cows]]></category>

		<category><![CDATA[Recession Tactics]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[Selling Techniques]]></category>

		<category><![CDATA[TV &amp; Radio]]></category>

		<category><![CDATA[Traditional Methods]]></category>

		<category><![CDATA[Wake Up Calls]]></category>

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		<category><![CDATA[Wedding Trade Shows]]></category>

		<category><![CDATA[Andy Ebon]]></category>

		<category><![CDATA[Las Vegas NACE]]></category>

		<category><![CDATA[Marketing and Selling to the 21st Century Bride]]></category>

		<category><![CDATA[marketing strategy]]></category>

		<category><![CDATA[Wedding Marketing Blogger]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1108</guid>
		<description><![CDATA[Fresh off an extremely successful pair of presentations at the Wedding MBA, last month, Andy Ebon is home to speak in own market, to the Las Vegas Chapter of NACE.


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2008/05/18/andy-ebon-to-address-las-vegas-nace-at-may-21st-breakfast/' rel='bookmark' title='Permanent Link: Andy Ebon to address Las Vegas NACE at May 21st Breakfast'>Andy Ebon to address Las Vegas NACE at May 21st Breakfast</a> <small>Andy Ebon will be addressing the Las Vegas Chapter of...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/26/andy-ebon-on-the-road-to-present-at-ventura-nace/' rel='bookmark' title='Permanent Link: Andy Ebon: On the road to present at Ventura NACE'>Andy Ebon: On the road to present at Ventura NACE</a> <small>Andy will be presenting a 2-hour blogging seminar, beginning at...</small></li><li><a href='http://weddingmarketing.net/blog/2007/02/18/welcome-to-weddingmarketingbiz/' rel='bookmark' title='Permanent Link: Welcome to WeddingMarketing.biz!'>Welcome to WeddingMarketing.biz!</a> <small>This blog is a feature of The Wedding Marketing Network,...</small></li></ol>

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		<item>
		<title>Eternal Wisdom to motivate you from within</title>
		<link>http://weddingmarketing.net/blog/2008/10/11/eternal-wisdom-to-motivate-you-from-within/</link>
		<comments>http://weddingmarketing.net/blog/2008/10/11/eternal-wisdom-to-motivate-you-from-within/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 20:48:22 +0000</pubDate>
		<dc:creator>Andy Ebon</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[Motivation]]></category>

		<category><![CDATA[Recession Tactics]]></category>

		<category><![CDATA[Abraham Lincoln]]></category>

		<category><![CDATA[quotation]]></category>

		<category><![CDATA[recession strategy]]></category>

		<category><![CDATA[recession wedding marketing]]></category>

		<guid isPermaLink="false">http://weddingmarketing.net/blog/?p=1041</guid>
		<description><![CDATA["Things may come to those who wait, but only the things left by those who hustle." Abraham Lincoln (1809 - 1865)


Related posts:<ol><li><a href='http://weddingmarketing.net/blog/2007/03/27/will-rogers-speaks/' rel='bookmark' title='Permanent Link: Will Rogers speaks'>Will Rogers speaks</a> <small>&#8220;Advertising is the art of convincing people to spend money...</small></li><li><a href='http://weddingmarketing.net/blog/2008/03/30/wedding-marketing-recession-strategy/' rel='bookmark' title='Permanent Link: Wedding Marketing in the Recession #1'>Wedding Marketing in the Recession #1</a> <small>Here's an idea for the recession: TAKE ACTION; DON'T PARTICIPATE!...</small></li><li><a href='http://weddingmarketing.net/blog/2008/10/05/is-this-your-new-wedding-marketing-specialist/' rel='bookmark' title='Permanent Link: Is this your new wedding marketing specialist?'>Is this your new wedding marketing specialist?</a> <small>OK, everyone knows that times are uncertain. Speculating is for...</small></li></ol>

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