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With warmest wishes to all our United States readers… Happy Thanksgiving!

Have a great holiday, reconnecting with friends and family.

Andy Ebon

The Wedding Marketing Blog

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written by Andy Ebon \\ tags: Andy Ebon, thanksgiving, wedding marketing blog

In the United States, this is Thanksgiving week. Most people are off work on Thursday. Many people have a 4-day holiday.

In fact, many people take a half-day or full day off on Wednesday. Now we’re talking.

There is one drawback. December 1st is next Monday. No buffer, no breather, no nothing.

You have some choices this week. You can land on the couch. Watch some parades and football. Watch even more football. Fight the crowds at the every mall and retail store, as you strive to save buck or two.

Here’s an idea: Make a plan

In a week such as this one, there are generally as many demands on your time. Why not create a nice mix, with some uncommitted time, too.

• Get clerically caught up, ahead of December.
• Do some Christmas shopping online.
• Call some old friends and reconnect.
• Start your marketing plan for 2009.
• Spend quality time, not just ‘time,’ with your family and close friends.
• Surprise someone you’re not that close to, with a heartfelt hug.
• No matter what your overall state of your fairs, ponder your good fortune.

Andy Ebon
The Wedding Marketing Blog

One more suggestion, after watching the irrepressible Sarah Palin pardoning a turkey…. EAT HAM!!

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In the retail biz, the day after Thanksgiving, is referred to as Black Friday. This ‘first official day of the shopping season’ has, unfortunately, turned into a discount day.

It’s also a day when many service business are not open at all, or not open regular hours. One often does find the workaholic business owner at the office on Black Friday, working on long overdue paperwork. Is that you?

It occurred to me, today, that you might want to have your own Black Friday Promotion for wedding or holiday business. I’m suggesting that you, specifically, target this promotion to open leads that have not yet converted to sales.

Pick a dollar number you’re comfortable with, perhaps $25, $50 or $100, depending on the nature of your business. Or, tie the dollar amount to the size of the quote/sale.

Then, send an email or electronic postcard to your prospect, offering that discount or added-value, only if they call you on Black Friday, during specific hours.

This is a soft business day, and you might just turn it into promotion that closes hundred or thousands of dollars worth of sales.

Stand out from the crowd. Do something cool.

Andy Ebon
The Wedding Marketing Blog

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written by Andy Ebon \\ tags: black Friday, Christmas, company parties, holiday shopping, retail biz, sales promotion, wedding