Wake Up Calls | TheWeddingMarketingBlog.com

Nov 25

Stale Website Content Kills Everything Else

Blogs and Blogging, Copywriting, Digital World, Ebonisms, Image & Identity, Marketing Maintenance, New Social Media, Public Relations, Wake Up Calls, Websites No Comments »

Aisle Walk

I look for inspiration all over the internet. I mean that from a geographical and creative standpoint. If one spends some casual time surfing, you will find some very interesting wedding websites. Some good. Some bad. Some both.

I came upon a striking website in Vancouver, Canada. Aisle Walk - Wedding Style In Motion. It shows a stylish image, with the date, 2008. The date at the bottom of the screen says, 2007. Huh?

The site has some great photos, but some very conflicted navigation. Tiles (buttons) at the bottom of the screen take you to entirely different screens and layouts. If you click on the Media link, it takes you to a screen that begins with the following verbiage:

We are simply giddy with excitement that the Vancouver 2006 Edition of aislewalk has won Gold at the International Gallery of Superb Printing in New York.

OK, so now the site is straddling three different years.

AisleWalk editor's diary

Then, there’s a navigation item, on the top strip, titled editor’s diary. That link brings you to a blog (imagine that…) and its latest post… from April 2008.

Here’s an idea! When it comes to navigation, speak plain English. Call it a blog!!! Then people might actually discover it.

Oh, another thing. If it’s almost December 2008, and you haven’t made a new post since April, do you really have a blog?

Then there is the ‘About Page’ on the blog editor’s diary. Here’s how it reads.

This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.

That’s the boilerplate text that is a placeholder when you set up a WordPress page. It could have been deleted. However, it’s been posted for two years, with no actual content.

I was so excited when I first saw this site. Then, disappointed. It would take so little to bring this current and make it really rock.

Beautiful design doesn’t make a bit of difference if the navigation is whack and the content is out of date.

Please write that down.

Andy Ebon
The Wedding Marketing Blog

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written by Andy Ebon \\ tags: aislewalk, Andy Ebon, out of date, stale content, vancouver, website design, wedding marketing blog, whistle

Nov 25

Don’t act like a fool in public

Ebonisms, Image & Identity, Intangibles, Public Relations, Relationship Marketing, Wake Up Calls No Comments »

Don't Drive Drunk

It’s official! We’re already into the holiday season.

That means networking, parties, celebrations, lavish hors d’oeurves, and booze.

When you’ve had too many cocktails or glasses of wine, you’re a boozer, a drunk, a lush…. take your pick.

Aside from all the platitudes, such as “Drink Responsibly” or “Don’t Drive Drunk,” how about “Don’t act like a fool, in public.”

It’s not even Thanksgiving, and I’ve seen more than one fool who couldn’t conjugate a sentence at a public networking business event. It’s annoying, bad manners, and IT’S BAD FOR BUSINESS.

Do you want to know what I really think?

Don’t be a buckethead?

By the way, if you don’t need this reminder, please pass it on to someone who does. And if they don’t get the memo, take away their keys and drive them home. And don’t take know for an answer.

Andy Ebon
The Wedding Marketing Blog

Technorati Tags: booze, don't drive drunk, drink responsibly, drunk, holiday celebrations, lush, networking

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written by Andy Ebon \\ tags: booze, don't drive drunk, drink responsibly, drunk, holiday celebrations, lush, networking

Nov 24

It’s a soft work week: Take advantage

Ebonisms, Miscellaneous, Planning & Strategy, Recession Tactics, Wake Up Calls No Comments »

Eat ham!

In the United States, this is Thanksgiving week. Most people are off work on Thursday. Many people have a 4-day holiday.

In fact, many people take a half-day or full day off on Wednesday. Now we’re talking.

There is one drawback. December 1st is next Monday. No buffer, no breather, no nothing.

You have some choices this week. You can land on the couch. Watch some parades and football. Watch even more football. Fight the crowds at the every mall and retail store, as you strive to save buck or two.

Here’s an idea: Make a plan

In a week such as this one, there are generally as many demands on your time. Why not create a nice mix, with some uncommitted time, too.