It may come as a surprise to you that brides typically spend almost 50% more than they have budgeted (Source: The Wedding Report).
Across America, the average wedding budget is about $20,000. The actual wedding expense totals almost $30,000.
Sometimes you’ll find that if your product or service is key to the success of the wedding reception that you are one of the budget-busters. But don’t expect the sale to just fall in your lap.
If, at this late date, you’re not taking credit cards, you’re prehistoric. If, in a sales situation, you haven’t found a soft way to remind the prospect that you take credit cards, you’re leaving money on the table.
If you believe that your product or service is the right fit for the client, then closing the sale is the right thing for both you and them. That is a good match. That is value.
Oh, and if you’re thinking, even for a moment, about the credit card fee (or don’t offer American Express, because its fee is slightly higher than the rest) than you are squarely focused on the doughnut holed, and not the doughnut.
It’s a simple sales tool. Don’t forget to use it. Ask for the order.
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A major challenge in today’s world of wedding marketing is the veritable unlimited number of choices to invest your time, money and marketing dollars.
