Lipton referenced Kate Winslet, who starred in Titanic, describing Cameron as a “Perfectionist.” Not missing a beat, Cameron responded
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Posted by Andy Ebon on Tuesday, March 2, 2010 at 7:39 am
Filed under Andy's Campaigns, Cliches · Tagged Andy Ebon, Inside The Actors Studio, James Cameron, James Lipton, Kate Winslet, perfection, wedding marketing, Wedding Marketing Authority
Snowflakes and Fingerprints are unique. Hate to drop this on you, but most weddings are not unique.
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Posted by Andy Ebon on Tuesday, June 30, 2009 at 8:15 pm
Filed under Andy's Campaigns, Best Practices, Cliches, Copywriting, Headlines, Marketing Maintenance, Offline Marketing, Planning & Strategy, Print Media, Selling Techniques, Wake Up Calls, Websites · Tagged advertising, Andy Ebon, cliche, fingerprints, snowflakes, unique, unique wedding, wedding marketing, Wedding Marketing Authority, wedding reception
Opinion: It is my considered opinion that excessive use of the word “perfect,” as it relates to weddings is cliche-marketing of the worst kind
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Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?
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Posted by Andy Ebon on Friday, June 5, 2009 at 8:24 am
Filed under Cliches, Copywriting, Headlines, Offline Marketing, TV & Radio, Wedding Humor · Tagged Andy Ebon, bad behavior, bridezilla, publications, tv, Websites, Wedding Marketing Authority, weddings, wetv, your special day
Axioms such as this are a dime a dozen. Oops, there I go again. There is also a lot of truth in them.
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Posted by Andy Ebon on Friday, January 30, 2009 at 9:44 pm
Filed under Cliches, Ebonisms, Intangibles, Public Relations, Recession Tactics, Wake Up Calls · Tagged penny wise, pound foolish, San Diego, sofia hotel, trim expenses, wedding marketing
In advertising, I find cliches incredibly annoying. I also find them unimaginative and ineffective.
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Posted by Andy Ebon on Wednesday, November 19, 2008 at 1:44 am
Filed under Cliches, Copywriting, Email Marketing, Print Media, Selling Techniques · Tagged Andy Ebon, Cliches, copy, Dennis Miller, rants, uninspired, wedding marketing blog
Fresh off an extremely successful pair of presentations at the Wedding MBA, last month, Andy Ebon is home to speak in own market, to the Las Vegas Chapter of NACE.
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Posted by Andy Ebon on Saturday, October 18, 2008 at 10:43 am
Filed under Blogs and Blogging, Brand, Image & Identity, Cliches, Ebonisms, Email Marketing, Headlines, Intangibles, Internet Marketing, Lead Tracking, Managing Bridezilla, Meetings, Seminars & Conferences, Miscellaneous, Motivation, Offline Marketing, Planning & Strategy, Print Media, Public Relations, Purple Cows, Recession Tactics, Relationship Marketing, Selling Techniques, TV & Radio, Wake Up Calls, Websites, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, Las Vegas NACE, Marketing and Selling to the 21st Century Bride, marketing strategy, Wedding Marketing Blogger
This may shock you, but the customer is not always right. Sometimes the prospective customer is an unreasonable clown. You can usually spot these brides and grooms within about 90 seconds. They tend to be self-centered, unrealistic, clueless, and want everything for 10 cents on a dollar. Don’t look at them as a ‘selling challenge.’ [...]
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It is theoretically possible… if you use the word, perfect, as part of your domain name. Unfortunately, using the word doesn’t make it so. In this case, the contrast is brutal. This particular wedding officiant has a website, circa 1996. Animated images, auto-loading music, a welcome screen that takes 4 minutes to load, if you [...]
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Just for laughs, I ‘googled’ the phrase Perfect Wedding. Sadly, it received over 1 million results. That’s a lot of people living in the fantasy land, either believing or creating unreleastic expectations. You’re not helping create those unrealistic expectations, are you? Just say no! Share on Facebook
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