In following Bella Pictures for several years, now, there is quite a story. My first awareness came from their infamous TV appearances featuring Jenny Lefcourt, their VP of Business Development… long since moved on from the company.
Wedding News & Analysis: Assets of Bella Pictures sold to CPI, a photography service in Wal-Mart and Sears
June 13, 2011 By 10 Comments
Readers of The Wedding Marketing Blog know that I’ve been no fan of Bella Pictures and its business model. Research of customer satisfaction via wedding message boards and services such as Yelp!
Selling Sleight of Hand: How’s your BS detector?
May 23, 2011 By 12 Comments
When one is being sold to, it’s important to have… well… a BS detector, with fresh batteries. In the wedding industry, sometimes your the seller; sometimes the sales person
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