As the audience soaked up the question to, and answers from, the panel of 7 brides (no brothers), one could tell what those listening wanted to hear.
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Posted by Andy Ebon on Monday, July 12, 2010 at 12:54 am
Filed under Brand, Image & Identity, Ethics, Intangibles, Meetings, Seminars & Conferences, Planning & Strategy, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, brides panel, disclosure, Las Vegas Wedding Network, transparency, Wedding Marketing Authority
It did not take long to find a reason to write a companion post to the one from the morning: Are you guilty of seat-of-the-pants marketing?
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Posted by Andy Ebon on Wednesday, July 7, 2010 at 1:31 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing, Wake Up Calls, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, bridal spectacular, Debbie Hansen, Ethics, Facebook, Monica Morgan, price vs. value, wedding marketing authoirty
Josh Ozersky is a James Beard Award–winning food writer wrote an item on Time.com, titled: Great Wedding Food: Tips from a Newly Married Critic. His sweeping generalizations placed the entire industry of off-premise wedding caterers under-the-bus.
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Posted by Andy Ebon on Tuesday, June 29, 2010 at 8:30 pm
Filed under Andy's Campaigns, Brand, Image & Identity, Ethics, Misinformation, Public Relations, Wedding Business News · Tagged Andy Ebon, CaterSource, food critic, James Beard Award, Josh Ozersky, Mike Roman, Time.com, wedding catering, wedding marketing
About now, you might think I have some sort of grudge against Bella Pictures. You’d be wrong. I’m just incredulous at the marketing techniques it employs to sell its services to brides.
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Posted by Andy Ebon on Sunday, June 27, 2010 at 10:52 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Internet Marketing, Misinformation, Planning & Strategy, Selling Techniques, Websites, Wedding Business News · Tagged Andy Ebon, Bella Pictures, fuzzy math, pricing and packages, Studio Blue, Wedding Marketing Authority, wedding photography
It is incredible that businesses continue to twist and misrepresent their recognition, in an effort to improve their industry reputation in the eyes of the bride.
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Posted by Andy Ebon on Saturday, June 26, 2010 at 12:59 am
Filed under Andy's Campaigns, Brand, Image & Identity, Ethics, Misinformation · Tagged Andy Ebon, BBB, Bella Pictures, Best of the Knot, Better Business Bureau, Here Comes The Guide, industry awards, Las Vegas Weekly, Olive Garden, Project Wedding, Wedding Marketing Authority, Wedding Wire
On Wednesday, I had the privilege to speak to a packed room of members and guests of Convention Services Association – Las Vegas, on a topic, titled “Situational Ethics: What Would You Do?.”
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Posted by Andy Ebon on Friday, June 18, 2010 at 6:56 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Public Relations, Relationship Marketing · Tagged Andy Ebon, bride, cake cutting, catering manager, CSA Las Vegas, situational ethics, Wedding Marketing Authority
Ethics? You thought this was a wedding marketing blog, didn’t you?
In reality, the manner in which one conducts business is on display, constan
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Posted by Andy Ebon on Tuesday, June 15, 2010 at 8:24 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing · Tagged CSA Las Vegas, Ethics, wedding marketing
In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride.
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Posted by Andy Ebon on Monday, June 7, 2010 at 12:26 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Relationship Marketing, Wake Up Calls, Wedding Trade Shows · Tagged Andy Ebon, bridal show producers, BSPI, dance floor, Emeril LaGasse, Ethics, integrity marketing, wedding marketing
When I was 24, having just moved to San Francisco, I landed a job in advertising with KBRG Spanish Radio.
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Posted by Andy Ebon on Saturday, June 5, 2010 at 12:30 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics · Tagged Andy Ebon, integrity, KBRG radio, salsa, San Francisco, situational ethics
My friend, Darcie Swedelson read a recent post, and was prompted to ask the foliowing question: “What makes a good volunteer?”
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Posted by Andy Ebon on Monday, October 12, 2009 at 6:03 pm
Filed under Brand, Image & Identity, Ethics, Intangibles, Motivation, Public Relations, Relationship Marketing · Tagged A Dazzling Day, Andy Ebon, associations, Darcie Swedelson, marketing, networking group, volunteerism, Wedding Marketing Authority, wedding networking
