It has been a long time since I’ve stayed at a Hotel Sofitel… maybe ten years. Thought I’d share my recent experience with you.
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Posted by Andy Ebon on Wednesday, August 4, 2010 at 6:21 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Intangibles · Tagged Andy Ebon, Bloomington, customer service, Hotel Sofitel, iPad, Wedding Marketing Authority
As the audience soaked up the question to, and answers from, the panel of 7 brides (no brothers), one could tell what those listening wanted to hear.
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Posted by Andy Ebon on Monday, July 12, 2010 at 12:54 am
Filed under Brand, Image & Identity, Ethics, Intangibles, Meetings, Seminars & Conferences, Planning & Strategy, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, brides panel, disclosure, Las Vegas Wedding Network, transparency, Wedding Marketing Authority
It did not take long to find a reason to write a companion post to the one from the morning: Are you guilty of seat-of-the-pants marketing?
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Posted by Andy Ebon on Wednesday, July 7, 2010 at 1:31 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing, Wake Up Calls, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, bridal spectacular, Debbie Hansen, Ethics, Facebook, Monica Morgan, price vs. value, wedding marketing authoirty
In the wake of Canada Day, and today, Independence Day in the United States, it gave me pause to write about the concept of independence.
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Posted by Andy Ebon on Sunday, July 4, 2010 at 12:06 pm
Filed under Brand, Image & Identity, Intangibles, Motivation, Purple Cows · Tagged 4th of July, Andy Ebon, Canada Day, Hamburg German, independence, independence day, Martin Ebon, Metropolis, Nazi Germany, New York City, Riverdale, security, thinking, Wedding Marketing Authority, World Communism Today
Today, MGM Mirage became MGM Resorts International. Seems like a minor adjustment, but it is important. Mirage, as a part of the name, was derived from the purchase of hotel/casinos from hotel developer Steve Wynn.
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Posted by Andy Ebon on Wednesday, June 16, 2010 at 9:22 am
Filed under Brand, Image & Identity, Intangibles, Marketing Maintenance, Public Relations, Relationship Marketing · Tagged Andy Ebon, brand identity, logo, MGM Mirage, MGM Resorts International, Steve Wynn, Wedding Marketing Authority
Ethics? You thought this was a wedding marketing blog, didn’t you?
In reality, the manner in which one conducts business is on display, constan
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Posted by Andy Ebon on Tuesday, June 15, 2010 at 8:24 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing · Tagged CSA Las Vegas, Ethics, wedding marketing
I’m in Greater Atlanta to make presentations this afternoon to customers and prospects of The Georgia Bridal Show. The flight on Delta was smooth. In-flight WiFi, by Gogo, made the trip productive and short (by perception).
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Posted by Andy Ebon on Thursday, June 10, 2010 at 1:39 am
Filed under Brand, Image & Identity, Intangibles, Relationship Marketing · Tagged Andy Ebon, Carrabbas, Delta, Georgia Bridal Show, Greater Atlanta, Hilton Garden Inn, Wedding Marketing Authority
At the end of a 10-day speaking trip, that took me from Las Vegas to Sioux Falls, SD, to Madison, Wi, to Milwaukee, WI, to Anchorage, AK, and back to Las Vegas…. I should be spent. Tired? A little. But at the same time refreshed.
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Posted by Andy Ebon on Wednesday, May 26, 2010 at 8:57 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Intangibles, Public Relations, Relationship Marketing · Tagged Anchorage NACE, historic anchorage hotel, hospitality, Kari Black, Milwaukee, Sioux Falls
Wednesday, I’ll be giving a full day of wedding marketing presentations to the advertisers and exhibitors of Kari Black, proprietor of GonnaGetWed.com, Vows Planning Book, and Black Tie Bridal Showcase.
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Posted by Andy Ebon on Tuesday, May 18, 2010 at 9:21 am
Filed under Brand, Image & Identity, Intangibles, Meetings, Seminars & Conferences, Motivation, Wedding Business News · Tagged Andy Ebon, Black Tie Bridal Showcase, GonnaGetWed.com, Kari Black, Minnesota Twins, Sioux Falls, Tazmanian Devel, Vow Wedding Planner, Wedding Marketing Authority
A few weeks ago, an industry peer and I were discussing market share and what it means to dominate one’s market. My take was decidedly different than hers.
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