What can you do, in your business, to be proactive? To coach the client, with your superior level of knowledge… with being condescending?
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Posted by Andy Ebon on Friday, March 5, 2010 at 12:09 pm
Filed under Andy's Campaigns, Best Practices, Image & Identity, Intangibles · Tagged Andy Ebon, apple, Business Week, customer service, exceptional, Fashion Show Mall, iPhone, Wedding Marketing Authority
Perhaps its my lifelong love and appreciation of music that affords me a special perspective on the world of business.
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It’s likely you have an opinion about what factors make your company a good choice in its category?
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While watching The Grammy Awards, Sunday night, there were two examples that jumped out at me as extreme examples of brilliant and tragic.
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Posted by Andy Ebon on Monday, February 1, 2010 at 1:45 pm
Filed under Image & Identity, Intangibles, Public Relations, TV & Radio, Traditional Methods · Tagged Andy Ebon, Carlos Santana, E! Channel, Giuliana Rancic, Grammys, iPad, Jay-Z, Ryan Seacrest, Salvador Santana, Stephen Colbert, Wedding Marketing Authority
If your product or service has elements that are truly new and different or really has created an entirely new category, you have marketing challenges
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Posted by Andy Ebon on Friday, January 29, 2010 at 10:39 am
Filed under Image & Identity, Intangibles · Tagged albums, Andy Ebon, app store, apple, complete wedding book, customer education, cutting edge, iPad, iPhone, Wedding Marketing Authority, wedding photography
When in business, particularly when you’re self-employed, you can count on being asked for donations of goods and services.
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Posted by Andy Ebon on Sunday, January 17, 2010 at 11:56 am
Filed under Image & Identity, Intangibles, Miscellaneous, Motivation · Tagged Andy Ebon, Black History Month, community service, contribution, Delancey Street Foundation, donation, Dr. Martin Luther King Jr. Day, Motivation, Music Man, Scott Foell, Wedding Marketing Authority
