Just a day or so, ago, I posted an item about an effort by businesses in Naples, Florida that have experienced a drop on business inquiries due to misconceptions about beach conditions, related to the BP oil spill.
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Posted by Andy Ebon on Wednesday, July 28, 2010 at 12:19 pm
Filed under Brand, Image & Identity, Meetings, Seminars & Conferences, Misinformation, Public Relations, United States, Wedding Business News · Tagged Andy Ebon, BP Oil spill, Florida, Naples, USA Today, Wedding Marketing Authority
As I sit on the balcony, gazing into the sunset, I hear the rhythmic sound of waves, crashing softly on the beach. The sounds of kids, laughing and playing, pierces the air with joy.
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Posted by Andy Ebon on Monday, July 26, 2010 at 6:07 pm
Filed under Blogs and Blogging, Brand, Image & Identity, Online Marketing, Planning & Strategy, Public Relations, Recession Tactics · Tagged Andy Ebon, Florida, Naples, Naples Beach Hotel, NAWP, the coast is clear Naples, Wedding Marketing Authority
Josh Ozersky is a James Beard Award–winning food writer wrote an item on Time.com, titled: Great Wedding Food: Tips from a Newly Married Critic. His sweeping generalizations placed the entire industry of off-premise wedding caterers under-the-bus.
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Posted by Andy Ebon on Tuesday, June 29, 2010 at 8:30 pm
Filed under Andy's Campaigns, Brand, Image & Identity, Ethics, Misinformation, Public Relations, Wedding Business News · Tagged Andy Ebon, CaterSource, food critic, James Beard Award, Josh Ozersky, Mike Roman, Time.com, wedding catering, wedding marketing
On Wednesday, I had the privilege to speak to a packed room of members and guests of Convention Services Association – Las Vegas, on a topic, titled “Situational Ethics: What Would You Do?.”
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Posted by Andy Ebon on Friday, June 18, 2010 at 6:56 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Public Relations, Relationship Marketing · Tagged Andy Ebon, bride, cake cutting, catering manager, CSA Las Vegas, situational ethics, Wedding Marketing Authority
Today, MGM Mirage became MGM Resorts International. Seems like a minor adjustment, but it is important. Mirage, as a part of the name, was derived from the purchase of hotel/casinos from hotel developer Steve Wynn.
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Posted by Andy Ebon on Wednesday, June 16, 2010 at 9:22 am
Filed under Brand, Image & Identity, Intangibles, Marketing Maintenance, Public Relations, Relationship Marketing · Tagged Andy Ebon, brand identity, logo, MGM Mirage, MGM Resorts International, Steve Wynn, Wedding Marketing Authority
At the end of a 10-day speaking trip, that took me from Las Vegas to Sioux Falls, SD, to Madison, Wi, to Milwaukee, WI, to Anchorage, AK, and back to Las Vegas…. I should be spent. Tired? A little. But at the same time refreshed.
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Posted by Andy Ebon on Wednesday, May 26, 2010 at 8:57 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Intangibles, Public Relations, Relationship Marketing · Tagged Anchorage NACE, historic anchorage hotel, hospitality, Kari Black, Milwaukee, Sioux Falls
There are more than a dozen categories for the current version of NACE Awards (National Association of Catering Executives).
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Posted by Andy Ebon on Wednesday, April 28, 2010 at 10:40 am
Filed under Andy's Campaigns, Brand, Image & Identity, Meetings, Seminars & Conferences, Motivation, Public Relations, Wake Up Calls · Tagged NACE, NACE Awards, National Association of Catering Executives
As someone who was born into nightclubs and baseball, it is ironic that I am incredibly adverse to waiting in lines.
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Posted by Andy Ebon on Sunday, April 4, 2010 at 10:02 am
Filed under Andy's Campaigns, Brand, Image & Identity, Intangibles, Planning & Strategy, Public Relations, Purple Cows, Recession Tactics, Selling Techniques, Wake Up Calls · Tagged Andy Ebon, iPad, iPhone, San Francisco Giants, Studio 54, velvet rope marketing, Wedding Marketing Authority
One of the most important element of Search Engine Optimization is reciprocal linking. Those are inbound links, from other people’s websites, to your website.
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Posted by Andy Ebon on Monday, March 22, 2010 at 8:38 am
Filed under Brand, Image & Identity, Internet Marketing, Public Relations, Relationship Marketing, SEO (Search Engines) · Tagged Andy Ebon, reciprocal linking, search engine optimization, search engine ranking, SEO, Wedding Marketing Authority
It may have come as a surprise to some members of the Las Vegas wedding community that the Perfect Wedding Guide has been in the market for about two decades.
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