Catering Managers, Private Event Managers, and Venue Managers control a disproportionately large amount of referrals to wedding vendors; particularly those that work on the wedding day.
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Posted by Andy Ebon on Thursday, July 15, 2010 at 8:26 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Relationship Marketing · Tagged Andy Ebon, catering manager, private event director, relationship manager, venue manager, wedding marketing, Wedding Marketing Authority
Jazmine told a story about a vendor she met a bridal show who took the time to look up her Facebook profile, find out a little bit about her, and connected with her.
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Posted by Andy Ebon on Tuesday, July 13, 2010 at 12:32 am
Filed under Brand, Image & Identity, LinkedIn, Online Marketing, Relationship Marketing, Wedding Trade Shows · Tagged Andy Ebon, bridal spectacular, Facebook, Las Vegas Wedding Network, Permission Marketing, stalking, Wedding Marketing Authority
As the audience soaked up the question to, and answers from, the panel of 7 brides (no brothers), one could tell what those listening wanted to hear.
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Posted by Andy Ebon on Monday, July 12, 2010 at 12:54 am
Filed under Brand, Image & Identity, Ethics, Intangibles, Meetings, Seminars & Conferences, Planning & Strategy, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, brides panel, disclosure, Las Vegas Wedding Network, transparency, Wedding Marketing Authority
It did not take long to find a reason to write a companion post to the one from the morning: Are you guilty of seat-of-the-pants marketing?
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Posted by Andy Ebon on Wednesday, July 7, 2010 at 1:31 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing, Wake Up Calls, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, bridal spectacular, Debbie Hansen, Ethics, Facebook, Monica Morgan, price vs. value, wedding marketing authoirty
Wedlock is inviting you to sample a webinar presentation, by Andy Ebon, titled: Business Success Through Association.
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Posted by Andy Ebon on Thursday, July 1, 2010 at 8:25 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Meetings, Seminars & Conferences, Planning & Strategy, Recession Tactics, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, Business Success Through Associations, networking, webinar, Wedding Marketing Authority, Wedlock magazine
On Wednesday, I had the privilege to speak to a packed room of members and guests of Convention Services Association – Las Vegas, on a topic, titled “Situational Ethics: What Would You Do?.”
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Posted by Andy Ebon on Friday, June 18, 2010 at 6:56 pm
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Public Relations, Relationship Marketing · Tagged Andy Ebon, bride, cake cutting, catering manager, CSA Las Vegas, situational ethics, Wedding Marketing Authority
Today, MGM Mirage became MGM Resorts International. Seems like a minor adjustment, but it is important. Mirage, as a part of the name, was derived from the purchase of hotel/casinos from hotel developer Steve Wynn.
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Posted by Andy Ebon on Wednesday, June 16, 2010 at 9:22 am
Filed under Brand, Image & Identity, Intangibles, Marketing Maintenance, Public Relations, Relationship Marketing · Tagged Andy Ebon, brand identity, logo, MGM Mirage, MGM Resorts International, Steve Wynn, Wedding Marketing Authority
Ethics? You thought this was a wedding marketing blog, didn’t you?
In reality, the manner in which one conducts business is on display, constan
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Posted by Andy Ebon on Tuesday, June 15, 2010 at 8:24 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Intangibles, Relationship Marketing · Tagged CSA Las Vegas, Ethics, wedding marketing
I’m in Greater Atlanta to make presentations this afternoon to customers and prospects of The Georgia Bridal Show. The flight on Delta was smooth. In-flight WiFi, by Gogo, made the trip productive and short (by perception).
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Posted by Andy Ebon on Thursday, June 10, 2010 at 1:39 am
Filed under Brand, Image & Identity, Intangibles, Relationship Marketing · Tagged Andy Ebon, Carrabbas, Delta, Georgia Bridal Show, Greater Atlanta, Hilton Garden Inn, Wedding Marketing Authority
In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride.
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Posted by Andy Ebon on Monday, June 7, 2010 at 12:26 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Relationship Marketing, Wake Up Calls, Wedding Trade Shows · Tagged Andy Ebon, bridal show producers, BSPI, dance floor, Emeril LaGasse, Ethics, integrity marketing, wedding marketing
