May 23, 2012

Why Ham Sandwich Marketing is bad wedding marketing strategy

Do you have Grey Poupon?

In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints

Announcing: The Magic Wedding Marketing Pill

The Magic Marketing Pill

Some of the recurring questions I get, typically at seminars and conferences is: “What’s the right social media to do first?” or “Should I cut back on print advertising?” or

“How come my website isn’t working like it used to?” or “How do I find the time to understand all the latest technology?”

All these question are, in essence, the same question. “Andy, could you please give me a list of the optimum marketing methods to make my business successful? I need the Magic Wedding Marketing Pill.”

Why is it we credit or blame wedding marketing tools?

Tools

Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping, in its generalization.

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