The Crossfader Show, a live, streaming TV show, dedicated to the disc jockey entertainment industry is traveling to Las Vegas for its July 12th airing.

Show host, Jose Heredia, is heading inland from its usual California roots, to webcast from the Tuscany Hotel & Casino. Guests for the show will include: Chris “Big Daddy” Andrews and The Wedding Marketing Authority, Andy Ebon. The theme of Andy’s segment is: “Just what’s bugging Andy Ebon?”

It is expected that show host, Jose Heredia, will pepper Andy with questions about marketing and observations about the disc jockey industry. It should be a freewheeling, informative, and stimulating segment.

The Crossfader Show will webcast at Noon (PST) on Monday, July 12th. It will also be archived for playback at your convenience, if you are unavailable to watch it live.

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The Crossfader Show, a weekly video presentation, dedicated to the disc jockey industry is traveling to Las Vegas. Their first call was to Andy Ebon, a 25-year veteran of the the DJ industry and current, wedding marketing provocateur.

The show will broadcast, live, Monday, July 12th, at Noon (PST) and is archived for future access.

The hour promises to include a range of issues, including wedding marketing, Andy’s present day view of the disc jockey entertainment industry, and more.

Hope you’ll tune in live, or catch the show from the archives.

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During the next 10 days, Andy Ebon, The Wedding Marketing Authority, will be making meeting presentations and doing seminars in Silicon Valley and Los Angeles, hosted by local chapters of NACE (National Association of Catering Executives).

• Tuesday, March 16th: Chapter Meeting, dinner and presentation titled, Electrifying Your Marketing Edge
• Wednesday, March 17th: Building A Focused Social Media Strategy (a 3-hour seminar)
• Details: Silicon Valley NACE

The following week, I head to Los Angeles NACE.

• Tuesday, March 23rd (afternoon): Building A Focused Social Media Strategy (a 3-hour seminar)
• Tuesday, March 23rd (evening): Chapter Meeting, Dinner and Presentation: HEADLINES: Print Ads That Work
• Details: Los Angeles NACE

If you are in the area, consider attending. If you know someone in the area, who might benefit, please pass the word.

Andy Ebon
The Wedding Marketing Authority

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Most often, we measure our business standing against our peers and competitors. Our sales, work quality, advertising, and (these days) visibility on the internet and in social media.

All too frequently, we tend to be reactive when we perceive the competition surging out in front in any way.

A competitor redesigns their website. How do you respond? A competitor launches a Facebook fan page. How do you respond?

Today, I challenge you to measure your social media acumen against that cutting edge institution, The Vatican.

It started with the Vatican Channel on YouTube. It grew with Facebook Fan Page, Vatican Radio, and iPhone applications. Now, the Pope has directed Catholic clergy  to address the masses through blogging and social media.

Pope Benedict XVI sent a message to priests explaining the challenges in communication resulting from a shift toward online means of conversation. The Pontiff urged priests to spread the Gospel by blogging and by taking advantage of the many multimedia sharing options available now.

In his message, the Pope called on priests to harness technology to evangelize and to teach. He said,

“Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.”

The Vatican has developed a social networking hub at Pope2You, consolidating the various social media destinations, such as Facebook, iPhone, and YouTube options in a single spot.

Now that The Vatican, an institution which operates on ancient traditions, has leapfrogged the pack, ask yourself this question: Are you blogging? Are you blogging effectively. Are you just ON Facebook and Twitter, or do you really have an effective social media strategy?

Isn’t time to get with the program?

Andy Ebon
The Wedding Marketing Authority

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Here is an advance bit of excitement and information, preceding Andy’s travel to Atlanta for two seminars at the studio of Get Married Media.

In this mp3 Podcast, Andy is interviewed by the seminar producer, Neal Howard, on topics related to the two seminars: Blogging Your Way To Business Success and Facebook for Business.

The mp3 interview with Andy can be played on your computer, iPod or any mp3 player, and runs about 40 minutes. It represents just the tip of the iceberg, in terms of content from the two seminars.

There are some seats, still available. Information for the seminars (Monday afternoon, October 19th) is available, online, at Neal Howard Productions.

If you are in Greater Atlanta, this is a terrific continuing education opportunity. If you have friends in the Greater Atlanta market, please forward the link for this post.

Listen to the podcast…

Joe Fabitz
Contributing Writer
The Wedding Marketing Blog

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Coffee with Ricky: video podcast

Ricky Gulati of Memory Lane Video, makes a decided effort to network heavily. He is active at two Las Vegas wedding networking groups and the Las Vegas Chapter of NACE.

Recently, he’s added a new tactic to his strategic arsenal. Coffee With Ricky, a video podcast. He hasn’t set in stone a schedule for the podcast series, but it’s a good bet it will eventually be a monthly offering, if it’s to be effective.

His audience is both brides and the local wedding professional. His intent is to provide good information and position himself as a wedding industry expert; particularly in the Las Vegas market.

The guest in this episode is Debbie Hansen, Producer of Bridal Spectacular, a Las Vegas – based wedding trade show for almost two decades. While it will take Ricky a few episodes to reach his comfort zone as host, he is well prepared with all the right questions the viewer would want asked. The result is an effective promotional tool for both interviewer and interviewee.

The questions you should be asking are:

• Could I produce an audio or video podcast myself?
• Could I collaborate to produce an audio or video podcast?
• If not as a producer, am I prepared to be a guest on someone else’s show? (Locally, regionally, or nationally)

Credibility and authority in the wedding industry  is important. This is a great example of it.

Episode 1: “Coffee with Ricky” – Debra Hansen, Bridal Spectacular Producer from Memory Lane Video on Vimeo.

Andy Ebon
The Wedding Marketing Authority

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